Eid Al Fitr shopping: Dubai’s Great Online Sale returns with up to 95% off
The city’s biggest online shopping weekend returns from March 27 to 30, featuring the launch of a new immersive shopping experience with a virtual mall where shoppers can explore top participating brands

Dubai’s premier online shopping event, the Great Online Sale, is set to return for its third edition from March 27 to 30, featuring discounts of up to 95 per cent and an all-new immersive virtual shopping experience.
Organized by Dubai Festivals and Retail Establishment (DFRE), this year’s event extends over four days, offering shoppers access to leading local and international brands across fashion, electronics, homeware, and beauty.
A newly introduced virtual mall will allow consumers to explore digital storefronts, unlock exclusive discounts, and participate in prize draws, including a grand cash prize of Dhs100,000 and additional rewards worth up to Dhs50,000.
Great Online sale to boost retail sector
Ahmed Al Khaja, CEO of DFRE, highlighted the sale’s role in bolstering Dubai’s retail sector: “The Great Online Sale returns this year to foster robust growth during Eid, one of the busiest periods for shopping in Dubai. We are thrilled to announce the launch of the all-new immersive shopping experience, elevating the city’s retail landscape to exciting new heights by transporting shoppers into a digital-first retail world like never before.”
Consumers who register on the Great Online Sale website will gain access to exclusive discount codes and prize opportunities.
Participating brands include Amazon, Noon, Namshi, Home Centre, Damas, Puma, and Steve Madden, among others.