Dubai Festival City Mall hosts region’s largest LEGO festival

To celebrate the 25th anniversary of Dubai Shopping Festival (DSF), Dubai Festival City Mall and LEGO Middle East have come together to bring the Middle East’s largest LEGO festival to the UAE, Dubai Media Office reported.

The LEGO Festival, running from January 8 to March 14, will witness over one million LEGO bricks set up in the Dubai Festival City Mall, to offer fun and friendly activities to visitors of all ages, a statement said.

The mall will also host the first ever LEGO Ninjago-themed IMAGINE Show, starting January 8 at 8pm at the Festival Bay.

LEGO Zones
The LEGO festival will be spread across seven zones – LEGO City, LEGO Friends, LEGO Duplo, LEGO Ninjago, LEGO Technic, LEGO Architecture, LEGO Shadow Runner and LEGO Jungle – each of them celebrating a popular brand with exciting experiences from creating a life-sized sculpture, trains, snow man, fire engine to a Burj Khalifa model, the statement said.

The Ninjago zone will run the Ninjago challenge and the Dragon Master challenge to overcome physical obstacles and build flyers performing aerial Spinjitzu tricks.

The Shadow Runner zone will see young visitors race against a life-sized LEGO Minifigure using augmented reality technology. The Jungle zone will exhibit wildlife animals built from LEGO bricks, the statement said.

The LEGO Friends zone will allow visitors to build fun destinations for Heartlake city and meet characters in person. Older LEGO fans can test their mechanical skills via engineering buildings at the Technic and Architecture zone.

Steven Cleaver, director, Shopping Centers Dubai, Al-Futtaim Malls said: “Launching the Middle East’s largest LEGO Festival will bring an unrivalled experience to our visitors with its fun-packed activities and the thrilling new LEGO Ninjago-themed IMAGINE show.”

“We have created the seven unique zones at the Festival to build genuine connections with visitors through engaging and interactive experiences inspired by their favorite LEGO brands and characters,” said Urszula Bieganska, head of marketing, LEGO Middle East & Africa.

“Fans of our popular Ninjago characters will enjoy seeing them come to life for the first time through the impressive record-breaking IMAGINE projection that embraces the power of fire, laser and light.”