Dubai Chambers rebrands and showcases new corporate identity

Dubai Chambers has rebranded and unveiled its new corporate identity reflecting the organisation’s restructuring, which was earlier announced by Sheikh Mohammed Bin Rashid Al Maktoum, Vice and Prime Minister of the UAE and Ruler of Dubai.

Under the new structure, three chambers of commerce operate under Dubai Chambers, namely Dubai Chamber of Commerce, Dubai International Chamber and Dubai Chamber of Digital Economy – each of which have their own individual brands, strategies and specialised approach.

The announcement follows Dubai Chambers adopting a 2022-2024 strategy earlier this year, which expands its role as the important organisation supporting the growth of Dubai’s economy. The strategy supports plans to boost Dubai’s foreign trade to Dhs2tn within five years, accelerate the growth of digital economy, attract international companies and support the global expansion of UAE’s companies.

Read: Sheikh Mohammed restructures Dubai government; approves five-year foreign trade plan

Abdul Aziz Al Ghurair, chairman of Dubai Chambers, said the new brand identity strengthens the Dubai Chambers and enables the organisation to implement a more effective approach to promoting Dubai as a global business hub, driving economic growth and expanding the emirate’s trade ties with promising markets around the world.

Dubai Chamber of Commerce will continue playing a crucial role in representing, supporting and protecting the interests of businesses in the emirate, while Dubai International Chamber will support Dubai’s vision to expand to new global markets, covering 30 international markets that are considered important markets for Dubai through promotional projects.

Dubai Chamber of Digital Economy will work to build the world’s best digital infrastructure and transform the emirate into an international technology hub, support the interests of technology companies and advancing the role of the digital economy in the emirate.

In other developments, Dubai Chamber recently announced that a total of 16,000 new companies joined Dubai Chamber in the first eight months of 2021, recording a year-on-year growth of 68.5 per cent.

Read: Dubai Chamber welcomes 16,000 new companies during Jan-Aug 2021

The chamber also recorded $2.99m (Dhs11m) in cost savings, and has saved one million sheets of paper in 2021 due to its paperless strategy in 2021.

Read: Dubai Chamber of Commerce saves Dhs11m with paperless strategy