Dubai-based Tradeling partners with Hong-Kong’s electronics manufacturer Astrum

Tradeling, the e-marketplace focused on business-to-business (B2B) transactions, has announced a partnership with Astrum Holdings Limited, a Hong Kong-based manufacturer of IT accessories and consumer electronic goods. Tradeling will be the exclusive distributor of Astrum’s goods in the MENA region.

In addition to a wider network, Tradeling will provide Astrum with services including product inspection, logistics, warehousing, customer acquisition, distribution, marketing, and after-sales services.

Astrum has listed over 30 products on Tradeling.com, varying from mobile, IT and gaming accessories, which the latter will be responsible for raising awareness amongst resellers and distributors in the MENA to drive consumer adoption. The e-marketplace will also be supporting those distributors by utilising B2C platforms such as Amazon and Noon to reach the direct consumer.

Marius Ciavola, chief executive officer at Tradeling, said: “At Tradeling we understand the future of trade is digital, and we also believe that the future is actually now. The partnership between Astrum and Tradeling allows us to expand our digital ecosystem and fulfill this purpose. As the exclusive distributor of their products in the region, Astrum has the flexibility to sell their products to suppliers here without even being operational in the region, offering them better margins and lower investment costs compared to establishing operations in MENA.”

Manoj Kumar Pansari, chairman and founder of Astrum, noted, “Astrum provides ease of use and convenience for business people and consumers to help them further bridge the obstacles between digital life and their busy daily activities. Tradeling plays a pivotal role in the burgeoning MENA region as we advance our reach eventually to 150 countries globally.”

Tojoy Shared Holding Group CEO, Ge Jun said: “Tojoy helps entrepreneurs to do business without borders, and we are very confident about Astrum’s reach globally and the capabilities of Tradeling in the MENA region”.

Meanwhile, Tradeling has over 150,000 registered buyers and sellers in multiple regions worldwide.

Earlier this year, Tradeling signed a memorandum of understanding (MoU) with Hutchison Ports Ajman. The agreement provides opportunities, including a faster cargo clearance and delivery to Tradeling’s facilities for businesses globally to import goods into the UAE using Hutchison Ports Ajman’s facilities.

Read: Tradeling signs MoU with Hutchison Ports Ajman