Dubai-based food technology platform Kitch-In expands into Europe
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Dubai-based food technology platform Kitch-In expands into Europe

Dubai-based food technology platform Kitch-In expands into Europe

Kitch-In and Johnny’s Burger Co. will roll out virtual restaurant brands across 45 kitchens in the Netherlands and Belgium

Gulf Business

Dubai-based food technology platform, Kitch-In, is set to launch its first burger delivery concept in the Netherlands with Johnny’s Burger Co. The exclusive agreement will enable consumers to order from the platform’s digital restaurant brands from 45 existing Johnny’s Burger Co. kitchens across the Netherlands and Belgium. The agreement also includes a joint rollout of an additional 50 kitchens throughout the region.

The Netherlands,  which has more than five million active consumers in the delivery space annually, provides a strategic entry to the European market for Kitch-In. The companies will expand the concept across all key cities in Europe, including the UK, France and Germany.

Currently in the process of closing off its Series A Funding, the European expansion forms the initial part of Kitch-In’s international expansion strategy. The platform – developed by Evgeny Kuzin, Chef Izu Ani and Accor – is also set to launch operations in 36 kitchens in the GCC before the end of year 2022, with locations confirmed across Saudi Arabia and the UAE, in partnership with Accor.

Evgeny Kuzin, co-founder of Kitch-In, said, Our focus for Kitch-In is quality, consistency and scalability. I’m really excited to begin our international evolution and show the world what we can do.”

Kitch-In launched in April 2021 with four virtual restaurant brands from one kitchen in Dubai. Since then, the platform has grown by approximately 1,300 per cent, and now serves more than 20 virtual restaurant brands with a rapidly expanding kitchen network.

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