UAE’s du teams up with Orange to drive telecoms innovation

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du, one of the UAE’s leading telecom providers, has entered a strategic partnership with Orange, a global leader in telecommunications, to accelerate innovation and support the UAE’s digital transformation goals.

The announcement was made during GITEX Global Dubai 2024.

The partnership brings du into the Orange Alliance Program, a global initiative by Orange aimed at enhancing collaboration with telecom companies beyond its direct markets. This move will grant du access to a wide range of Orange’s services, products, platforms, and expertise. It is set to play a crucial role in overcoming industry challenges while helping both companies seize new growth opportunities.

“Our partnership with Orange represents a milestone in our collective pursuit of innovation and excellence through a forward-looking approach to digital transformation,” said Fahad Al Hassawi, CEO of du.

“Together, we aim to enhance operational efficiencies, broaden our service offerings, and solidify our commitment to operational and cost optimisation.”

Key focus areas for the partnership include improving the operational and energy efficiency of telecom networks, advancing customer experiences, and boosting the digital transformation journey for du’s customers. The alliance will also focus on mutual business growth, tapping into new opportunities while addressing challenges such as technological advancements and sustainability in telecom.

The collaboration will also emphasise training and skill development, which are critical in ensuring that both du and Orange are equipped to lead the way in the digital future. By leveraging Orange’s global expertise, du aims to strengthen its position as a key player in the UAE’s digital ecosystem, as well as advance its efforts to contribute to the UAE’s wider digital vision.

Bruno Zerbib, chief technology and innovation officer at Orange Group, said, “We are delighted to join forces with du in this new strategic Orange Alliance partnership, bringing our expertise, platforms, and solutions to contribute to its development. This partnership will address a wide range of challenges, from technological breakthroughs to ecological transition, as well as building up the necessary human know-how.”

Through the Orange Alliance Program, du will benefit from best practices in telecom management and governance. This will enable both companies to deliver innovative solutions, streamline operations, and explore new ways to improve customer satisfaction in an increasingly digital world.