Home Technology Digital Transformation Dubai, Microsoft partner to power emirate’s digital economy The joint effort will focus on logistics, technology enablement and adoption within the SME and education sectors by Gulf Business February 6, 2024 Image: Getty Images The Dubai Department of Economy and Tourism (DET) and Microsoft have inked a deal to fuel the emirate’s innovation ambitions, marking a significant step towards achieving the goals outlined in the Dubai Economic Agenda D33. This strategic collaboration targets key sectors – logistics, SMEs and education – by leveraging smart solutions and applications to drive Dubai’s technology transformation. The tech company will contribute to optimising Dubai’s logistics network through an integrated trade platform, enhancing global competitiveness and attracting technology-driven manufacturers. Microsoft to support D33 goals to enable innovation Supporting the D33‘s focus on innovation, the tech major will provide affordable technology solutions and expertise to SMEs, fostering data-driven growth and positioning Dubai as a global innovation hub. The partnership aims to solidify Dubai’s leadership in digital education by integrating the tech giant’s solutions and methodologies into higher education institutions. Startups and entrepreneurs will gain access to Microsoft’s resources and expertise, fueling the emirate’s burgeoning innovation ecosystem. “This landmark collaboration leverages our unique strengths to showcase Dubai’s ability to build strong public-private partnerships,” said Hadi Badri, CEO of Dubai Economic Development Corporation. “Our agreement with Microsoft is central to our strategy of harnessing global partners for economic growth.” “Dubai stands at the forefront of global technology, and we are honoured to contribute to its progress,” said Naim Yazbeck, general manager of Microsoft UAE. “This collaboration represents a shared commitment to drive innovation and build a thriving knowledge-based ecosystem.” Tags Dubai Department of Economy and Tourism Dubai Economic Agenda D33 microsoft You might also like US sets new rule that could spur AI chip shipments to the Middle East Microsoft to set up key engineering centre in Abu Dhabi Dubai’s DET, Amazon launch accelerator for SMEs Abu Dhabi’s MGX, Microsoft, BlackRock partner to launch $30bn AI fund