DayAway, a portal offering daytime luxury experiences, launches in the UAE

DayAway, an online platform that offers visitors opportunities to book curated luxury daytime experiences, has launched in the UAE.

DayAway connects guests with a variety of accessible experiences spanning wellness, dining, adventure and more.

With seven luxury launch partners currently on board, DayAway’s offerings in the UAE include a Precious Pearl Experience at the palatial Waldorf Astoria Dubai Palm Jumeirah, a Bedouin Desert Adventure at Telal Resort Al Ain and the InterContinental Ras Al Khaimah.

Founded by Martha Waslen, DayAway launched in Singapore in 2021m with hotel partners such as Raffles Hotel Singapore; the group expanded to Hong Kong and Thailand in late 2021 before launching in Australia in May 2022.

 “We are delighted to have expanded into the UAE, a dynamic destination that has a reputation for providing a diverse range of luxury experiences. Our mission at DayAway is to elevate the everyday, and we’re defining a new era of luxury experiences that we hope will provide our community with opportunities to experience their favourite hotels in exciting and meaningful ways,” said Waslen, who has worked with LVMH-owned Sephora and Ralph Lauren before starting DayAway.

Waslen is also taking DayAway into the metaverse-NFT space with Web3 activations and partnerships.