Danube launches My Dubai, My Home campaign

Danube has launched a new marketing campaign – My Dubai, My Home – to promote Dubai as the best place to live, work, do business in and enjoy life.

My Dubai, My Home is an extension of Danube’s vision on attracting millennial expatriates, who are currently residing in Dubai or moving to the emirate from other countries in pursuit of a great lifestyle due to Dubai’s attractive labour laws, good infrastructure, safety, job opportunities and visionary leadership.

The whole purpose of earning a living is to enjoy life. Dubai is the best place in the Middle East, Africa and Asia and one of the best places in the world to live, work and have a great lifestyle, said Rizwan Sajan, founder and chairman of Danube Group. “We, at Danube Properties, have converted thousands of tenants into homeowners through our industry-leading “1 per cent monthly” payment scheme, so that more families can become homeowners and landlords.

“The My Dubai, My Home campaign is part of our corporate social responsibility to help our largest stakeholders – UAE residents and future home buyers – buy and own their homes in the UAE without having to spend a fortune. As a developer, we undertake the risk of paying the contractor as per our construction schedule, while the customers keep on paying 1 per cent per month.The campaign is aimed at encouraging tenants to buy homes and foreigners to relocate and acquire homes, becoming part of Dubai’s success story like some of us.”

My Dubai, My Home will explore these narratives through 11 social media influencers, showcasing how these individuals have found success in Dubai and made a mark in their respective fields.

The influencers include Mo Vlog, Jumana Khan, Nina Ubhi, Ahmed Mokbel, Saadiq, Chef Kelvin Cheung, Ahmed Haffar, Virdah Khan, Ritu, Rinki Pamnani and Vlada.

As part of the My Dubai, My Home campaign, Danube Properties is also running contests across their social media handles where the  participants will get air tickets to fly to and from to their home country.

Kavya D’souza, head of the Creative Content and Strategy at Danube Properties, says, “As someone who’s new to Dubai and is constantly looking at creative ways of innovative storytelling, watching the success stories of individuals from different nationalities who’ve found their home in Dubai and are making waves in their respective fields was a compelling story that was waiting to be told.

“The campaign My Dubai, My Home was the result of an effortless amalgamation of the journeys these personalities have had in making Dubai their home along with Danube Properties’ longstanding legacy of helping people realise their biggest dream of investing and owning a home in Dubai.”

Danube Properties has launched 17 projects with a development portfolio worth Dhs6.65bn involving 8,272 units so far.