Cloud-kitchen and store-front operator Kitch launches in Saudi and UAE

Kitch, a store-front/cloud-kitchen concept, has launched in Saudi Arabia and the UAE. The hybrid model will leverage the operational efficiencies of the cloud-kitchen business model as well as provide access to prime locations for partners to set-up and expand their franchise presence.

Kitch, a portmanteau of kitchen and technology, makes its foray into the F&B sector with privately raised capital of $15m. The tech-integrated, virtual restaurants and brick-and-mortar facilities of Kitch will offer brands new avenues to enter new markets as well as provide an option to diversify and scale their food delivery and customer engagement with minimal investment.

The founders say Kitch will offer a mix of new and existing brands in the region in addition to international franchises. The team says they will also test new restaurant concepts, menu items, and seasonal brands.

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The food tech start-up is set to open four delivery kitchens in Riyadh within the first quarter of 2021 and additional 15 kitchens across the GCC in the rest of the year. Each delivery kitchen is spread over an area of 450sqm to 500sqm and is equipped to house around 10 food concepts.

The omnichannel cloud kitchen framework offers entrepreneurs the opportunity to test the waters of their food concept without making a full commitment.

“Our operational value-chain model and carefully curated portfolio of brands will reimagine the restaurant experience, allowing consumers to enjoy high-quality food from the comfort and convenience of their homes, and at the same time provide food concept owners a platform to explore the market and increase their customer base beyond their physical locations,” said Walid Hajj, co-founder and CEO of Kitch.