Chinese automaker Chery expands UAE presence

Chery, in collaboration with AW Rostamani, its official distributor in the UAE, has inaugurated a new showroom on Dubai’s Sheikh Zayed Road.

strategic expansion marks a significant milestone in Chery’s efforts to strengthen its presence in the UAE, emphasising its commitment to offering innovative, high-quality vehicles and exceptional customer service.

The new showroom is Chery’s second in the UAE, complementing its existing facilities in Sharjah and Dubai, which include two showrooms and two service centres.

“We have been very pleased with the success of our flagship facility in Sharjah, and Dubai was the natural next step in our expansion strategy,” said Michel Ayat, CEO of AWR Automotive Group. “This showroom showcases Chery’s advanced technology and design, reinforcing our commitment to excellence in the automotive industry.”

Zaher Sabbagh, director of Chery UAE, expressed his enthusiasm for the new venture, stating, “This second outlet is a key milestone in our UAE expansion and reflects our aggressive growth plan to enhance the customer experience and strengthen our market presence.”

Chery new vehicle line-up on display at new showroom

The new showroom will feature a range of Chery’s vehicles, including the TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, TIGGO 7 PRO MAX, and TIGGO 4 PRO.

It will showcase up to eight cars, highlighting the Chinese automaker’s advanced technology and commitment to sustainability.

In line with its expansion, Chery has introduced the ‘Chery Will Pay’ initiative, which offers flexible payment solutions, including two years of free service, one year of insurance, and one year of registration.

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