CFI brings F1 champion Lewis Hamilton aboard as global brand ambassador

Image credit: Supplied

CFI, the region’s leading online trading provider, has tied up with seven-time Formula 1 champion Lewis Hamilton, to be the platform’s newest global brand ambassador.

This multi-year agreement represents a significant milestone for CFI, aligning the group with one of the most iconic figures in motorsport history.

Hamilton, renowned for his relentless pursuit of excellence, innovation, and advocacy for diversity and inclusion, embodies values that transcend the world of sports, said CFI. His dedication to pushing boundaries both on and off the track aligns seamlessly with CFI’s commitment to empowering traders globally through cutting-edge technology, inclusive opportunities, and unwavering support, noted CFI in its announcement.

A powerful partnership

Hisham Mansour, co-founder and managing director of CFI, commented on the partnership, saying, “Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes. Having him onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey.” 

“With a legacy spanning over 25 years and a reputation marked by innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration,” he added.

Hamilton echoed this sentiment, stating, “I’m excited to join CFI as their Global Brand Ambassador. This partnership aligns with our shared drive for excellence and innovation.” 

“Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to providing best-in-class tools and conditions for their clients. Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community,” said Hamilton.

In addition to his achievements on the track, Lewis Hamilton is known for his commitment to creating a fairer, more inclusive future for young people around the world through his foundation, Mission 44. 

The organisation invests in solutions that empower young people to overcome social injustice and succeed, leveraging Hamilton’s personal experiences to create a positive impact. In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. As part of this partnership, CFI will make a donation to Mission 44.

CFI Financial Group, with over 25 years of experience, is MENA’s leading online trading broker, boasting the highest number of regulated entities and regional offices, including key locations such as London, Dubai, Larnaca, Beirut, Amman, and Cairo. Specialising in online trading services across equities, currencies, and commodities, CFI offers highly competitive trading conditions, including zero-pip spreads and no commission fees.

Driving success

Sir Lewis Hamilton MBE is a seven-time Formula One world champion racing for Mercedes-AMG PETRONAS F1 Team. He is considered the most successful driver in the sport’s history, having broken the record for race wins with 103 victories to his name. Hamilton continues to defy barriers within and outside of Formula 1 as the first and only Black, working-class driver. He launched his research project The Hamilton Commission in 2020, to identify barriers and opportunities for diversity, and a year later, launched his foundation, Mission 44, to build a fairer, more inclusive future in which every young person can thrive. 

In addition to his significant charitable commitments, Hamilton is constantly challenging himself to grow and realise his potential in new ways. His natural creativity has drawn him to the worlds of film, music, business, and fashion. In every venture, Hamilton has proven himself to be an engaged leader and dedicated partner to various organisations, committed to advocating for Black ownership and representation across industries.

The partnership between CFI and Lewis Hamilton represents a powerful alignment of values and ambitions, aiming to drive positive change and inspire excellence in the global trading community.