Brand Dubai launches interactive guide to showcase businesses set up by Emirati women

Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched an interactive guide, featuring 100 innovative businesses established by Emirati women, to mark Emirati Women’s Day 2022.

Titled By Emirati Women, the guide celebrates Emirati women entrepreneurs’ achievements and their active roles in various sectors in the UAE.

According to the Dubai Media Office, the guide was launched as part of Brand Dubai’s ‘Proudly from Dubai’ initiative, which seeks to raise the visibility of homegrown businesses.

This year, the occasion is being held under the theme ‘Inspiring Reality, Sustainable Future’.

The By Emirati Women guide lists 100 female-owned small and medium-sized enterprises (SMEs) in the fields of fashion, food and beverages, photography, floristry, jewellery, design and event planning.

Brand #Dubai launches guide spotlighting 100 female-owned businesses on the occasion of Emirati Women’s Day.#EmiratiWomensDayhttps://t.co/jQhfHXoXbW pic.twitter.com/B72deldBDb

— Dubai Media Office (@DXBMediaOffice) August 27, 2022

Shaima Al Suwaidi, director of Brand Dubai, said, “The By Emirati Women guide, released on the occasion of Emirati Women’s Day, not only commemorates successful Emirati female entrepreneurs but also shines the spotlight on inspiring homegrown businesses in the ‘Proudly from Dubai’ network that has achieved remarkable success with their creative concepts.

“Emirati women continue to make the nation proud with their ability to take on new roles and leading positions. By setting up businesses in new sectors, Emirati women have proven they can succeed in any field they choose. The guide’s launch is a reflection of the importance that Brand Dubai places on supporting start-ups in their entrepreneurial journey.”