Ultra app botim launches new user interface, refreshed brand identity

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The flagship platform of UAE-based Astra Tech, botim, has launched a new user interface and refreshed brand identity as part of its ongoing transformation into a fintech-first, AI-native ultra app.

The update comes amid a sharp increase in usage of the app’s financial tools, with botim reporting a 50 per cent rise in monthly active wallet users between January and May.

The redesigned interface aims to simplify access to key services including payments, peer-to-peer transfers, lending, and voice and video calling.

Botim reinforces is positioning as a fintech-first platform

“botim has always been a trusted platform for meaningful connection but is much more,” said Dr Tariq Bin Hendi, board member at Astra Tech and CEO of botim. “With this update, we’re reinforcing our position as a fintech-first platform, built on a foundation of secure VoIP, and designed with simplicity at its core.”

The upgrade also reflects Astra Tech’s strategy to expand botim’s role as an integrated financial services platform.

Built originally as a VoIP service, the platform now serves over 150 million users globally, with growing traction in digital financial services across the MENA region.

The latest interface update includes a more intuitive layout, clearer navigation, and direct access to financial tools within the chat function.

The app now adapts to different user profiles, surfacing relevant features for both first-time users and VIPs, and incorporates AI-driven capabilities such as real-time translation, smart call filtering, and in-app chatbot support.

The UAE’s population hit an all-time high of 11.22 million in 2025, according to Worldometer, with the country seeing rapid digital adoption. botim’s evolution into a unified communication and finance app positions it to serve this growing, mobile-first demographic.

“This is the first step in a broader brand evolution,” the company said in a statement, adding that further integration of financial services and platform capabilities is planned as part of its long-term growth strategy.