Binghatti unveils first Mercedes-Benz branded residential tower, here are the details

Binghatti and Mercedes-Benz revealed Mercedes‑Benz Places by Binghatti – a new state-of-the-art luxury residential tower at the Meydan Hotel on January 24.

The project breaks ground in Dubai this year and will be completed in 2026. The 65-storey residential tower will deliver “a holistic, connected, and desirable luxury living experience”, the company said.

Eva Wiese, head of Mercedes-Benz Customer Solutions, “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects.

“Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.”

The building’s holistic ecosystem will adapt to the needs of its residents and guests by providing access to a range of customer-centric living solutions.

The residences will showcase mixed-use facilities comprising restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking.

Mercedes-Benz Places, in conjunction with local Mercedes-Benz subsidiaries, developers, and third-party providers, will deliver advanced mobility solutions.

These will include EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking.

Muhammad BinGhatti, CEO, Binghatti Properties, “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. We aim to create an unmatched experience of living for residents and guests from all over the world.

Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”

Automotive influenced design

Mercedes-Benz Places by Binghatti will feature a distinctive elliptical exterior, that resembles the flowing lines on a host of the latest Mercedes-Benz models including the futuristic VISION EQXX, the high-performance Vision One-Eleven, and the Concept CLA Class unveiled at IAA Mobility 2023.

Rising to 341 metres (1,118 feet), the tower is located in the heart of the city, with uninterrupted views of Burj Khalifa, in Downtown Dubai.

Gorden Wagener, chief design officer, Mercedes-Benz Group AG, said: “Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.”

“The creation of this unique living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, we will create something remarkable – a sophisticated living space that mixes iconic design, emotion, and innovation into a phenomenal architectural form,” BinGhatti said.

The building will feature 150 residences, consisting of a carefully balanced selection of two- to four-bedroom units and five penthouses.

The tower is composed of three main elements, starting with the core and its horizontal structuring of the balconies. The second element is the adjoining lamella structure with its dynamic lines.

It covers the entire volume of the tower like a frame, and thus contributes to the overall appearance of the building.

The third element is the closed southern façade, which is characterised by its cladding. Its visually striking design is not only functional but also a significant contributor to the tower’s overall identity.

Not only does the cladding provide shading from the peak summer sun, but it also contributes to the building’s energy efficiency through the integration of photovoltaics.

Floor-to-ceiling glazing allows the interior and exterior to merge into a single entity.