ATM 2022: Emirates extends strategic partnership with Huawei

Dubai carrier Emirates and Huawei have extended their partnership by signing a Memorandum of Understanding (MoU) at the Arabian Travel Market 2022, which will provide both companies more visibility in the Middle East, China, and African markets through collaborative events and partnerships that will improve audience engagement.

The MoU was signed by Orhan Abbas, senior vice president of Commercial Operations – Far East at Emirates and Pablo Ning, president, Huawei Consumer Business Group – Middle East and Africa, in the presence of Adnan Kazim, Emirates’ chief commercial officer.

The agreement covers marketing partnerships on joint projects and promotional efforts between the firms with the goal of growing their reach in the other’s home market. Furthermore, both companies will continue to work together to achieve shared goals, such as the continuous development of the Emirates mobile app in the Huawei AppGallery.

We're extending our partnership with tech giant Huawei, opening the opportunity for more joint activities and collaborations. https://t.co/Uhq8kw73ne pic.twitter.com/BgXEz9zgam

— Emirates Airline (@emirates) May 11, 2022

Both firms originally formed a strategic agreement in early 2020 by making the Emirates app available on Huawei’s AppGallery. The partnership was expanded in 2021 with a new deal that allowed the airlines app to be installed on their smart watches.

Meanwhile, Emirates continues to elevate its digital customer experience through continued investment in, and the introduction of technologies to its consumers. The Emirates app offers customers a variety of useful features including searching for flights, mobile check-in, Skywards’ account information and more, all designed with the intent of making the customer’s digital experience easier and hassle-free.

Meanwhile, Emirates continues to improve its digital customer experience by investing in new technologies. The Emirates app has a number of essential functions, such as flight search, mobile check-in, Skywards account information, and more, all geared to make the users digital experience more convenient.

In other news, Emirates and the South African Tourism Board signed an MoU to jointly promote tourism.

Read: Dubai’s Emirates signs MoU with South African Tourism Board to boost visitor arrivals

The agreement aims to boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network.