Asus unveils commercial strategy during EMEA Commercial Business Summit in Turkey

Asus has announced EMEA commercial business plans and targets during its Commercial Business Summit in Istanbul, Turkey.

Commercial business is a significant sector of the computer industry worldwide, with annual sales approaching 200 million units. Asus has confirmed that it is embarking on a new chapter in its 30-year history, transforming into a commercial player with clear objectives, competing to deliver business products and solutions. The Asus Business division is preparing to deploy a comprehensive range of devices in over 40 EMEA countries in 2022, after two years of preparation and successful launches in key regions.

Speaking at the event, Madeleine Hung, general manager of Asus West EMEA explained the new strategy. “We have accomplished worldwide achievements in the consumer PC sector, and we are now looking to expand and achieve more in our commercial PC business,” said Hung. “Hence, we would like to introduce Asus Business, our comprehensive solution for business verticals, which is composed of a wide range of evolving products, easy-to-use software to streamline business operations, and all-around support.”

Adding to this, Benjamin Yeh, general manager of Asus East EMEA said, “Asus Business is committed to delivering always-on reliable devices and services you can trust, while creating positive meaningful changes on the environment.” Yeh added, “we offer a wide range of agile and flexible solutions that are deeply rooted in customer insights and go way beyond hardware devices.”

During the summit, products were demonstrated in eight interactive experience zones, allowing guests to see the ecosystem in action. The themes included hybrid working scenarios, hospitality scenarios, education scenarios, retail shops, an engineering office, a computer lab and more.

Meanwhile, Asus has employed sustainability-related strategies for years, starting from the early 2000s. The company introduced the world’s first carbon-neutral laptop back in 2009. In 2016, Asus headquarters became the world’s first to receive zero waste to landfill validation. It was the first company in the world to achieve an ISO 20400 sustainable procurement certificate in 2019.

Furthermore, in 2021 it entered into an era of digital transformation to optimise management processes and decision making, with a clear goal that by 2025 all key products will reach energy-efficiency levels that are 30 per cent above the Energy Star standard. For climate action, Asus has set a goal of using 100 per cent renewable energy in global operations centers by 2035.

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