ASUS Business confirms their presence in GITEX technology exhibit 2021, Dubai

If there’s one thing that the pandemic has dramatically altered, it is the way we conduct business, educate ourselves and our children, and react and adapt to technology. These areas have witnessed seismic shifts with the digital transformation agenda of businesses, and thereby their employees as well, being brought forward by five years. This has put an immense pressure on businesses to stay ahead of the curve.

Take for example remote working. A CEO Outlook Pulse Survey conducted by KPMG between February and March 2021 found out that 24 per cent of CEOs surveyed globally affirm that their work-from-home policies have been permanently changed.

Here in the UAE, before Covid-19 struck, only 10 per cent of UAE workers were reportedly already working 1-2 days from home, according to a 2019 survey by International Workplace Group. A UAE Survey report by Poly conducted this year shows that 49 per cent of those now surveyed says that the 9-5 office culture is now dead and has been replaced with work from anywhere protocols.

Supporting businesses and employees are entities like ASUS Business which is a division that primarily focuses on catering to the computing needs of end-users with its wide range of laptops, all-in-one PCs, desktops, monitors, servers, networking and storage solutions.

ASUS Business offers a wide range of solutions and products that span business, education and technology services. For example, its ASUS Chromebox 4 offered with Google Play support is positioned as a necessary device for remote work and supports 4k displays. Then there are ASUS and Chrome Enterprise cloud-based devices that appeal to professionals in data-intensive operations such as healthcare or those working in laboratories. The business unit of ASUS also keeps in mind educational needs with its chromebooks for K12 that offer features like a rubber bumper design for added durability. The ASUS Expert series of laptops, AiO PC and desktops can be used for SMEs, government and corporate segments,

One of the standout features of Asus Business is the ASUS Control Centre a solution to centralise IT infrastructure management that can monitor over 1,000 devices and help remotely troubleshoot devices.

To help showcase the breadth of its products and solutions, ASUS Business will be present at GITEX Global, the UAE’s annual tech event, which will run from October 17-21, 2021, at the Dubai World Trade Centre.

“In Gitex 2021, ASUS Business will showcase computing solutions to bridge the technological gap in fields of business, education, government administration and content creation. While Gitex continues to be the leading platform for driving new business leads, ASUS Business will be there presenting cutting-edge solutions to a global audience,” Asus said in a statement.

The company added that it also has a plan in place to focus on business within the UAE, and its presence at Gitex will be a vital part of that strategy. “We have a clear vision for ASUS business prospects in UAE. We have recently purchased a new office premise in Dubai to cope with our ongoing team expansion. Despite the pandemic scenario, we continue to grow our local team and will deploy more resources to expand our reach both in commercial PC business space across UAE-GCC.”

ASUS Business will be present at Gitex in Hall-1, Booth C26,  in the Dubai World Trade Centre from October 17-21, 2021