Aramex, what3words build on partnership to enhance last-mile delivery

Aramex and geo location technology firm, what3words’s ongoing partnership is set to further boost the last-mile delivery process with a more improved and accurate addressing system.

As part of the company’s plans to enhance the efficiency of its last mile delivery, Aramex has integrated what3words into its retail application programming interface platform. The integration enables regional e-commerce businesses to give their customers the option to have their packages accurately delivered to any what3words address across the region.

Retailers can easily add a what3words address field to checkout pages, allowing it to be passed on to Aramex couriers. The integration supports regional SMEs who are looking to optimise customer experiences and ensure accurate and efficient deliveries.

UK-based what3words has divided the globe into a grid of 3m x 3m squares and has given each square a unique combination of three words, known as a “what3words address”. This means every front door, mall entrance, delivery point, and even unmarked roads will have its own unique address, helping to minimise address errors and enabling Aramex couriers to pick up and drop off packages with enhanced accuracy and efficiency, optimising the delivery process and providing a smoother customer experience.

 Alaa Saoudi, COO – Express at Aramex, said: “Aramex has been working closely with what3words since 2016 to optimise the crucial last mile of the delivery journey. In our efforts to help improve last mile delivery, we believe that by using what3words we will further enhance customer experience and enable a more frictionless delivery journey.”

Chris Sheldrick, co-founder and CEO of what3words, said: “Using a what3words address makes it easy for people to say exactly where they want their packages, whether that is a specific building entrance, front door or side door, providing a seamless delivery experience for end customers and streamlining operations for couriers and retailers alike.”

What3words’ tech allows users, including Aramex couriers and customers, to find, share and navigate to precise locations, anywhere in the world and the technology is available in 50 languages, including Arabic.