Arada opens first permanent Manbat Shop at Aljada, Sharjah
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Sharjah’s Arada opens first permanent Manbat Shop at Aljada, aims to boost UAE’s agri sector

Sharjah’s Arada opens first permanent Manbat Shop at Aljada, aims to boost UAE’s agri sector

Located in the first residential phase of Aljada, the shop enables Manbat’s purpose to provide a link between local farmers and consumers in the UAE

Gulf Business
Arada opens first Manbat store

Arada has opened the first permanent Manbat Shop at the Aljada master community in New Sharjah.

The shop, set in the first residential phase of Aljada, enables Manbat’s goal to set up a bridge between local farmers and consumers in the UAE.

The Manbat initiative was launched in January 2021 in partnership with the Ministry of Climate Change and Environment (MOCCAE) and is committed to promoting the performance of the UAE’s agricultural sector.

The first phase of Manbat began with the launch of Emirati farmers’ markets, which are now taking place on a weekly basis during the growing season in cities throughout the country.

Manbat supports Emirati food producers by showcasing their wares to a wide range of customers and retail buyers, building up consumer trust in local produce and supporting Emirati farmers in the marketing and selling of their goods.

Highlights of the Manbat scheme

Prince Khaled bin Alwaleed bin Talal, vice chairman of Arada, said, “Manbat encourages the consumption of healthy, home-grown produce while empowering Emirati farmers and improving the sustainability of their farms, reducing the region’s carbon footprint and boosting the Emirati agriculture sector. However, the Manbat scheme is also designed to provide consumers with a fun and educational experience for the entire family to enjoy, spreading awareness about the importance of food security.”

Mohammed Mousa Alameeri, Assistant Under-Secretary Food Diversity Sector, MOCCAE, said, “Our partnership with Arada is a strong example of the public sector and private sector working together to solve issues of national importance, in particular by helping to strengthen food security within the UAE and supporting local farmers.”

The Manbat shop provides seasonal fruit and vegetables and different types of raw honey, dates and nuts. From avocadoes, basil and cherry tomatoes to varieties of lettuce, melon, chili peppers, spinach and strawberries, there is ample pesticide-free farm-fresh produce on offer for families to enjoy. Also sold at the shop are sugar-free spreadable chocolate, premium coffee beans, and there are also stations for fresh smoothies, coffee and juice.

The shop also has an on-site hydroponic farm to grow produce using technology known to help preserve nutritional value and eliminate the need for added chemicals.

Shelves and aisles feature a display of organic produce, while walls and labels are marked with engaging and informative content for visitors that include governmental goals and farmers’ stories.

Schools can also seek educational tours of the site to know more about nutrition and Emirati agriculture.

Aljada megaproject

In other news, Arada awarded a major contract to build the four buildings in the Vida Aljada hotel complex, located at the Aljada megaproject in Sharjah.

The contract will enable the construction of the 175-room Vida Aljada hotel, as well as 255 branded residences and 149 branded serviced apartments, all of which are based in Aljada’s cultural district.

Read: Sharjah’s Arada awards Dhs475m contract to build Vida Aljada hotel complex

Owned and developed by Arada and operated by Vida Hotels & Resorts, the Vida Aljada is the first of three Emaar Hospitality properties that will be built at Aljada, which include The Address Aljada and Rove Aljada.

Located in the Dhs24bn Aljada master community, the Vida Aljada complex is set along a lush green tree-lined boulevard that contains multiple shopping and dining experiences. The four buildings form part of Naseej District, a new cultural neighbourhood.

Work on the Vida Aljada complex will begin immediately and is scheduled to take 30 months.

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