Amit Midha to lead PIF-owned Alat as global CEO

Image: PIF/ Alat

The Alat Board of Directors, chaired by Saudi Crown Prince and Prime Minister Mohammed bin Salman, has named Amit Midha as its global CEO.

Midha, a seasoned business leader with experience across Asia, the US, India, and Singapore, joins Alat from Dell Technologies where he spearheaded growth in the Asia Pacific region.

Alat, a company dedicated to advanced manufacturing, aims to be a global leader in electronics and advanced industrials.

Leveraging Saudi Arabia’s renewable energy resources, the project promises sustainable production, empowering both the private sector and international technology manufacturers.

Read: Alat: PIF’s new advanced tech firm to drive economic shift

#Alat will transform the global industries of electronics and advanced industrials by creating a sustainable manufacturing hub, leveraging the Kingdom´s abundant clean energy resources.https://t.co/d1sW0xFU0v#TomorrowMadeBetter pic.twitter.com/sSxsHeFMzi

— Alat | #TomorrowMadeBetter (@alat_tech) February 6, 2024

Midha to focus on sustainable operations

“We will passionately use technology to transform business with cutting-edge AI and Industry 4.0 practices,” Midha declared. “Sustainability will be at the core of everything we do, not just by using clean energy, but by applying these practices across operations, logistics, and supply chains.”

Alat will focus on transforming global industries through seven business units and 34 product categories, ranging from smart devices and appliances to healthcare technologies, smart buildings, and next-generation infrastructure components.

The semiconductors unit will develop chips in power, perception, and processing segments, crucial for smart devices, medical applications, and factory automation.

To fulfill its mandate, Alat plans to partner with leading global corporations, fostering innovation and industry transformation.

The initiative emphasises commitment to clean energy and sustainable practices, attracting companies seeking to reduce their carbon footprint and adopt carbon-zero manufacturing.

The project underscores Saudi Arabia’s ambitions to diversify its economy beyond oil and gas.

By attracting tech giants and promoting advanced manufacturing, Alat aims to create investment opportunities, empower the private sector, and shape the future of the kingdom’s industrial landscape.

Fun fact

Alat is derived from the word “machines” and is relevant to manufacturing, electronics and industrials.

Rooted in Arabic, the Alatlogo and wordmark blends traditional Salmani architecture references with modern design elements positioned as a contemporary brand for the next generation.