AIX Investment powers corporate innovation and strength in the world of FIA motorsport

Image credit: AIX Investment Group

Building on a proud legacy, PHM Racing has embarked on a transformative journey, evolving into PHM AIX Racing alongside AIX Investment Group.

This electrifying partnership marks a milestone in motorsport, driven by shared values and a vision for the future. United as PHM AIX Racing, with AIX Investment Group as co-owner, we redefine success on the track, embodying the unwavering spirit of the new company initiative  “We Are The Future.”

Why motorsport?

PHM AIX Racing’s reach across multiple FIA Formula series fosters a comprehensive ecosystem for budding motorsport stars. Taylor Barnard took the team’s first victory in the Formula 4 (F4) UAE 2022 in just the fourth race of the team’s history.

From the launchpad of F4 and FRMEC where rookies like Maksimillian Popov hone their skills, and the exhilarating competition of Formula 3, to the challenges of ACI F4, they provide proving grounds for talent to flourish. Their pinnacle lies in Formula 2, where experienced drivers like Joshua Duerksen, and rising stars push the limits, aiming for the ultimate prize of a Formula 1 seat.

Adding to this commitment, their partnership with Euro 4 ignites the passion for racing at the grassroots level. This diversified portfolio allows PHM AIX Racing to nurture talent at every step, shaping the future of FIA Formula competition from the very inception.

This partnership and the synergy it provides promise to propel both entities towards impactful achievements both on and off the track. “PHM AIX Racing exemplifies our relentless pursuit of excellence and constant strategic innovation,” explains Morne Reinecke, director of AIX Strategic Partnerships.

“This partnership provides a powerful platform on the Global stage to showcase our shared dedication to pushing boundaries and driving positive and sustainable change, both in motorsport and beyond,” he added.

Motorsport veteran to lead strategy

Another landmark collaboration that will have an impact in the world of motorsport is AIX Investment’s hire of Alex Wurz, as strategic advisor. Wurz, an Austrian, is a former F1 driver and two-time Le Mans 24 Hours winner.

His experience and insight will help propel motorsport ambitions while amplifying the positive impact of “We Are The Future” initiatives globally, noted AIX Investment. Wurz said, “This isn’t just about checkered flags; it’s about shaping a future where racing fuels progress, development and empowers communities.”

“When I first met the AIX team it was immediately clear to me that they shared my passion for motorsport and my vision for what our team could achieve. Their love for the sport combined with the new partnership will allow us to accelerate our journey to victory. Not only with funding but also with world-class advisors. I expect their contribution to show not only in our striking new livery but also in results already in 2024,” asserts Paul H Muller, PHM founder.

“We Are The Future” invites everyone to join this transformative journey. Whether cheering on PHM AIX Racing as they navigate the circuit or contributing to the organisation’s diverse philanthropic initiatives, every individual can become a catalyst for positive change.

Also read: How Dubai’s AIX Investment Group is forging sports partnerships to propel growth