Ahmed Seddiqi & Sons open region’s first mono-brand Tudor boutique in Dubai

Dubai-based watch and jewellery retailer Ahmed Seddiqi & Sons, opened the region’s first Tudor mono-brand boutique in Dubai.

The boutique, located on the ground floor near the Grand Atrium in The Dubai Mall, was inaugurated on Monday, January 11.

The 40-square metre-space designed with a distinctive red, black and grey colour scheme, combines a mixture of high-quality finishes.

The boutique will offer a range of both men’s and women’s timepieces, across categories such as classic, sport, diving and heritage inspired watches, including emblematic collections like the Black Bay and Pelagos. It will also offer the newly released Tudor Royal line which features an integrated bracelet, signature-notched bezel and an automatic movement.

“The mono-brand boutique symbolises the evolution and success of the brand in this region and we are elated to work alongside them to expand their global footprint. We look forward to our next steps together and are certain that this new boutique will allow Tudor to be showcased to our audience,” said Abdul Hamied Seddiqi, vice-chairman of Seddiqi Holding.

A Tudor spokesperson added: “Tudor is excited to work with its long-standing retail partner, Ahmed Seddiqi & Sons, to open our first mono-brand boutique with the new design in Dubai. This will further cement Tudor’s strong presence in the UAE and the Middle East in general, as well as increase our brand awareness and network.”

Tudor, a Rolex sibling brand, offers timepieces that are more on the affordable spectrum and has been making waves after a major brand relaunch in 2009. Ahmed Seddiqi have had a longstanding relationship with Rolex in the region that goes back over six decades.

Read: The world’s largest Rolex boutique opens in Dubai

In 2018, Ahmed Seddiqi & Sons opened a three-storey 850-square-metre sprawling Rolex boutique, the largest in the world, in the Fashion Avenue of The Dubai Mall.