ADQ’s venture platform, Flat6Labs reveal startups under Ignite programme
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ADQ’s venture platform, Flat6Labs reveal startups under Ignite programme’s new cycle

ADQ’s venture platform, Flat6Labs reveal startups under Ignite programme’s new cycle

The cohort includes seven UAE-born startups and three international companies that will now establish significant business operations in Abu Dhabi

Divsha Bhat
Flat6Labs

Flat6Labs, in partnership with DisruptAD, the venture platform of ADQ, has announced the 10 new startups that have been selected to receive seed funding and mentorship under its Ignite programme. Representing the third cycle of the programme, this cohort was meticulously vetted and selected from over 700 applicant organisations from across the globe.

Of the 10 startups receiving investments in this new cycle of the programme, seven are home-grown UAE companies and the three others have been founded in Poland, Bahrain, and Turkey. The founders and leadership teams of these international startups will establish operations in Abu Dhabi, which will now serve as their global headquarters.

Each of these organisations was selected for investment and inclusion in the programme based on their ability to deliver disruptive innovation in their individual market segments, with the aim of pioneering markets in the UAE and subsequently, broader international regions. The 10 organisations selected are:

  1. DarDoc: Empowers patients to receive simple to complex care without visiting a hospital, by enabling them to hire a nurse, phlebotomist, or a physiotherapist on demand.
  2. Digital First AI: A B2B martech software-as-a-service (SaaS) provider that leverages artificial intelligence (AI) to enable brands and marketers to easily create and execute effective marketing strategies.
  3. Fitlov: A managed marketplace providing fitness and wellness trainers on-demand in UAE, including personal training of any type, massages, life coaching, and nutritionists.
  4. FundoMundo: An online, live-education marketplace connecting teachers with learners aged three to 18.
  5. Hulexo: Helps retailers eliminate stockouts and automatically deploy highly personalised marketing campaigns using AI.
  6. Lune: Enables banks, fintechs and retailers to better serve customers by unlocking insights into customer spending, based on automated analysis of raw transaction data.
  7. Makan: A company pioneering the concept of ‘furniture-as-a-subscription’ by enabling consumers to rent furniture monthly with the option of effortlessly keeping, returning or swapping out items as desired.
  8. Reach ChannelPro: A SaaS platform that makes it easy for brand owners and their distributors to increase their indirect sales, by digitising channel partner engagement.
  9. Savii: Promotes financial responsibility and independence among teens by offering a debit card and banking app that is tailored to their needs and lifestyle.
  10. The Scalable CFO: Simplifies finance operations for small businesses by matching them to part-time CFOs from a growing pool of over 6,000 qualified professionals, and also enables the automation of finance and back-office functions.

Launched in March 2021 as a partnership between DisruptAD and Flat6Labs, Flat6Labs Ignite is a specialised seed programme committed to supporting up to 60 startups in Abu Dhabi over three years. To date, through cycles 1 and 2 of the programme, the organisations have graduated 17 startups that have cumulatively raised Dhs14.7m in funding.

“This currently stands as our Ignite programme’s largest cycle yet, with 10 startups having been selected – a testament to the popularity and value that it delivers. Based on the outcomes of previous cycles, we are confident that by grooming these new start-ups, we will springboard their success, and enable them to become valuable contributors to the entrepreneurship ecosystem and economy in the UAE,” said Ryaan Sharif, general manager at Flat6Labs UAE.

“We are excited to commence this third cycle of our program which sees us supporting start-ups in a variety of new industries – from well-being to martech. The solutions and services of these 10 organisations hold immense value for their target segments and the UAE economy at large. With the expert mentorship and guidance they will now receive, these startups have the ability to unlock their full potential, fine-tune their value proposition and rapidly scale their operations in order to accelerate time-to-market,” added Sharif.

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