Adtech platform Gameball raises $3.5m for international expansion

Gameball, the customer intelligence and marketing CRM platform for consumer brands, has announced the completion of a $3.5m fundraise to accelerate its international expansion.

Global investors joined the company’s seed round including 500 Global; Africa focused funds P1 Ventures and Launch Africa; as well as Middle East firms Seedra Ventures, Arzan Ventures, Propeller and Core Vision.

This round also saw participation from regional angel investors.

Founded by Egyptian entrepreneurs Ahmed Khairy, chief executive officer, Ahmed El Assy, chief product officer and Omar Alfar, chief technology officer in 2020, Gameball’s platform enables omnichannel retailers to have a 360–degree view across all customer touchpoints and journeys.

Its suite of products empowers businesses to analyse customer behaviour, leverage first-party data, identify monetisation opportunities and execute retention strategies.

Furthermore, its fully integrated marketing suite equips marketers with customer analytics and segmentation, incentive and loyalty management, and cross-channel messaging; helping drive customer conversion and personalised engagement, while providing rich data and insights for brands.

Gameball – Growth strategy

As part of its growth strategy, the firm will operationalise teams in Saudi Arabia, Germany and the United Kingdom while investing in commercialisation of its product.

Built in the Middle East, Gameball works with clients globally.

Over the next 12 months, the company will continue to invest in up-market expansion, new hires, doubling down on growth and product innovation.

“We built Gameball to help global brands to analyse customer behaviour, accelerate customer retention, monetise their user base and improve customer lift-time value (LTV), all through one platform,” said Khairy.

“With 7,000+ clients, 20 million consumers and transactions worth $260m processed every month, we are excited about entering new markets and building our on-ground presence. This seed round brings on-board renowned investors who will help fuel our growth, marking a critical milestone for us, as we evolve into a truly global platform.”

Hisham Halbouny, general partner at P1 Ventures said: “The consumer landscape is evolving rapidly with brands competing for customer engagement, trust and retention.”

Gameball is solving a large multi-billion dollar challenge that can transform digital marketing, customer loyalty and monetisation around the world. We are thrilled to back the team on their journey as they grow their footprint in new markets.”

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