Abu Dhabi’s Khalifa Fund and noon payments to support local SMEs

Khalifa Fund for Enterprise Development’s (KFED) e-Empower, an initiative for digital and e-commerce enterprise development, has partnered with noon.com’s homegrown payments solution and gateway for local businesses. The partnership will support Abu Dhabi-based SMEs and micro-entrepreneurs expand their businesses online, with noon payments waiving setup costs and reducing monthly fees.

noon payment’s addition to the e-Empower initiative aims to give SMEs the opportunity to grow their business online and increase their revenue. This next step will see noon payments offering local SMEs extra support with zero setup costs, reduced monthly fees and access to advanced gateway features, including payment links. SMEs using noon payments will be able to accept all payment methods, including debit cards, credit cards, Apple Pay, Google Pay, Samsung Pay and more.

Abu Dhabi-based e-Empower SMEs and micro-entrepreneurs on noon can expect to benefit from exclusive access to noon’s services and dedicated tools, including email response within 24-hours. They will also enjoy complimentary benefits, as well as a five-week training programme offering sellers guidance on how to sell, promote and expand their product offerings on noon.

Alia Al Mazrouei, Advisor to the Chairman at Abu Dhabi Department of Economic Development, stated: “Khalifa Fund remains consistently committed to identifying new opportunities that best serve our entrepreneurial ecosystem. The extension of our existing partnership with noon will undoubtedly provide Abu Dhabi SMEs and startups with substantial benefits which will aid them in elevating to the next level.

Commenting on the partnership, Mosam Gadia, SVP noon payments, said: “Providing local small businesses with support and the tools they need to grow is core to noon’s founding goals. Our advanced payment gateway, noon payments, will help streamline transactions for e-Empower sellers, helping Abu Dhabi SMEs and micro-entrepreneurs expand their digital presence.”

In January, KFED aligned with eBay, as the latest partner of the e-Empower initiative under the ‘Abu Dhabi Inspires’ programme. The collaborative partnership helps Abu Dhabi-based SMEs and medium-large enterprises gain a variety of benefits to create growth and encourage them to venture into global exportation of their goods and services.

Read: Khalifa Fund partners with eBay to support Abu Dhabi-based SMEs