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Abu Dhabi’s ADNOC launches new unified brand

Abu Dhabi’s ADNOC launches new unified brand

The single brand aims unite ADNOC’s group of companies to highlight the scale of its business

Abu Dhabi National Oil Co. (ADNOC) said on Sunday it had launched a new unified brand for its group of companies that will serve to highlight the scale of its business.

Since the appointment of Sultan al-Jaber as ADNOC’s chief executive last year, ADNOC has undergone a major shake-up.

“We are confident that bringing the Group together, under one brand, will significantly enhance the visibility and positioning of ADNOC at a local, regional and international level,” Jaber said in an emailed statement.

The firm had said in July it planned to float some of its services businesses and enter tie-ups with global investors to help it create new revenue streams and secure more market access.

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