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Abu Dhabi-owned Manchester City partners with insurer Zurich in UAE

Abu Dhabi-owned Manchester City partners with insurer Zurich in UAE

Collaboration includes an online FIFA tournament for Manchester City fans

Manchester City has announced a new regional partnership with Zurich International Life, who will become the Club’s Official Insurance Partner in the UAE.

The collaboration will involve a range of digital and esports activations, including an online FIFA tournament for Manchester City fans, casual gamers and esports fanatics with various prizes to be won.

“We are delighted to launch this new partnership with Zurich International Life,” said Stephan Cieplik, senior vice president of Global Partnerships at City Football Group. “The team has impressed us with their ambition and commitment to empowering the next generation.”

“Over the last few years, Manchester City has been able to expand our digital and esports offering and I am pleased that Zurich will be joining us on this journey as we discover new ways in which our audiences engage with the Club,” he added.

Read: Inside the business of sports sponsorship in the UAE

The new partnership builds on Zurich’s previous sporting relationships within cricket and golf, as well as the recently announced partnership with Mumbai City FC, through which they became the Club’s Official Insurance Partner in India and the UAE. City Football Group is currently providing advisory services to Mumbai City FC and has agreed to acquire a majority investment in Mumbai City FC. The purchase is awaiting final approvals.

“At Zurich, we are always looking for ways to connect with our communities,” said Walter Jopp, CEO of Zurich in the Middle East. “We are also passionate about sports and promoting a sense of togetherness, and I am very excited to be joining forces with Manchester City on this journey. We are certainly ready for kick-off.”

Image credit: Manchester City FC

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