Abu Dhabi Customs launches new corporate identity
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Abu Dhabi Customs launches new corporate identity

Abu Dhabi Customs launches new corporate identity

The new identity is in line with the custom authority’s aim of consolidating its position as a world-class clearance department

Marisha Singh
abu dhabi

Abu Dhabi Customs has launched its new corporate identity under the slogan “Abu Dhabi Customs… Gateway to the world by air, land, and sea”.

The General Administration of Abu Dhabi Customs said the new identity aligns with its future vision and is inspired by the UAE’s rich history and the goods clearance department’s vital role in supporting the country’s trade sector, economic growth, and safeguarding society.

The launch of the new corporate identity also consolidates its status at the global level as a model to follow in the application of best practices and standards in the customs work system. Abu Dhabi Customs, founded in 1966, is one of the oldest government departments in the Emirate of Abu Dhabi.

The customs authority said the new logo, reflects simplicity, modernity, and innovation in its design, and takes the form of a protective gateway for trade, as the department connects the emirate by air, land, and sea with the world as a global trade hub. The design is distinguished by its dark green colour, symbolising sustainability in adopting innovative solutions for developing services and customs procedures based on advanced technology.

The new identity is in line with the government’s direction toward achieving sustainable development and preserving the country’s resources.

Abu Dhabi Customs’ new identity

Rashed Lahej Al Mansoori, director-general of Abu Dhabi Customs, said, “The corporate identity is a new beginning towards enhancing the journey of excellence in raising the level of customs work and achieving the government’s vision of being a world-class customs authority, supporting efforts to consolidate Abu Dhabi’s position as a global capital for trade, investment, and business, and enhancing the emirate’s position as the most secure city in the world.”

He added, “The new logo is not just a cosmetic change that keeps pace with modern trends. It is a driving force that will lead us to enhance our vital role by facilitating procedures, developing customs services, strengthening security control, serving the business sector, supporting investment growth, and consolidating the UAE’s position as a global partner, an attractive and influential economic hub that competes with the best economies in the world in harmony with the goals of the ‘UAE Centennial 2071’, ‘We the UAE 2031’ vision, and the Economic Vision 2030 for the Emirate of Abu Dhabi.”

Dubai Customs

Meanwhile, Dubai Customs said it processed 12.3 million customs declarations in the first half of 2023, a 10 per cent increase from the same period last year. Dubai Customs said its policies, which include digitisation of operations have allowed the customs authority to provide round-the-clock services and ensure a 98 per cent customer satisfaction rate.

Dubai Customs has been acknowledged for its work by the World Customs Organisation in adopting modern technologies to aid the emirate’s customs services. “Mirsal 2” is the integrated electronic customs system created and developed by Dubai Customs with the aim of facilitating and streamlining trade movements around the clock, enhancing community and economic protection, and continuously improving the level of services provided to customers.

As part of its efforts to accelerate trade operations, Dubai Customs recently equipped the Jebel Ali Customs Centre with a first-of-its-kind scanning system in the world, which allows officials to examine and inspect equipment, heavy vehicles, buses, and yachts using X-ray scanning technology.

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