After being among the worst hit by the 2008 Dubai property crash, Damac was back with a bang in 2013, announcing a series of new projects across the Middle East. Damac partnered with several high profile names for these developments including Italian designer FENDI, film studio Paramount and the Trump Organisation. On top of new buildings in Dubai and Saudi Arabia, the company also announced its intention to enter Iraq with the $100 million Princess Tower project. Sajwani then finished the year by selling off some of his Damac shares in a London IPO raising $348 million.