Majid Al Futtaim to bring VOX Cinemas, 7 lifestyle brands to Diriyah Square

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Majid Al Futtaim Holding has partnered with Diriyah Company to launch a state-of-the-art VOX Cinemas multiplex and seven premier lifestyle retail brands at Diriyah Square, marking the company’s first lifestyle and entertainment presence in the high-profile precinct.

The agreement will introduce flagship stores for lululemon, Crate & Barrel, CB2, AllSaints, Shiseido, Abercrombie & Fitch, and Hollister, collectively covering 5,534.48 square metres.

VOX Cinemas will anchor the entertainment offering with 7,632.93 square metres, bringing the total gross leasable area to 13,167.41 square metres.

The project includes the first standalone Shiseido store in Saudi Arabia.

Diriyah Square: A key lifestyle and retail district

Diriyah Square, designed as a pedestrian-focused lifestyle and retail district, is part of the broader Diriyah development, which is forecast to contribute $18.6bn to the kngdom’s GDP, generate nearly 180,000 jobs, and house around 100,000 residents once completed.

Jerry Inzerillo, group CEO of Diriyah Company, said: “Their decision to bring this exceptional portfolio of brands, including three flagship stores, is a testament to the confidence the retail community has in our vision.”

Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, added: “Our partnership with Diriyah reflects our commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the kingdom’s Vision 2030. We are confident in shaping Diriyah Square into a vibrant destination that blends modern retail with the rich traditions of the kingdom.”

The development follows a $600m contract awarded to Salini Saudi Arabia for construction of Diriyah Square, which will sit above one of the world’s largest underground car parks, accommodating over 10,500 vehicles.