pX launches as GCC’s first AI-powered real estate decision platform

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The Gulf region has officially welcomed a new player in property intelligence with the launch of pX, the first AI-powered, institutional-grade decision infrastructure designed specifically for real estate. The platform promises to move beyond static dashboards, offering actionable insights and decision-ready narratives for investors, developers, and governments.

The launch coincides with the announcement of an exclusive partnership with REalyse, the UK’s leading real estate intelligence provider. Through the agreement, pX becomes the only platform in the GCC with access to REalyse’s proprietary technology, currently used by global institutions such as CBRE, Invesco, and several UK government agencies.

Since its soft launch in August 2024, pX has worked to adapt the technology to the Gulf’s unique environment—from the UAE’s complex regulatory frameworks to Saudi Arabia’s giga-project scale.

“This isn’t just a tech partnership — it’s a response to a structural gap,” said Guelane Mansour, co-founder and CEO of pX. “Global institutional capital is flooding into the Gulf, but the infrastructure hasn’t kept up. There’s vision, there’s capital, but no system built for the pace, scale, and precision that sophisticated investors demand. That’s what we’re building at pX: the decision backbone this region has been missing.”

Addressing a market gap

With investment appetite surging, many GCC projects still rely on slow market reports and fragmented data. pX was created to close this gap, combining AI with market expertise to deliver clarity in underwriting, master plan assessments, zoning decisions, and investment feasibility.

“It’s about giving decision-makers a new kind of superpower — clarity,” Mansour added. “From developers and governments to banks and consultants, everyone is struggling with data overload and insight scarcity. We built pX to flip that equation.”

Gavriel Merkado, founder and CEO of REalyse, said: “We’re excited to partner with pX in bringing this advanced capability to the GCC, which will enable institutional investors, developers and governments to make faster and more accurate decisions with greater confidence in the dynamic and rapidly expanding GCC market. The pX team brings excellent technical capabilities, innovative approaches and deep local market knowledge to bear and we’re proud to partner with them.”

Localising global expertise

While REalyse has long supported major Western institutions, pX is the first to bring its capabilities to the GCC. The platform has been tailored to integrate the UAE’s fragmented regulatory and ownership structures, as well as Saudi Arabia’s national priorities and project pipelines, into a unified intelligence layer.

The result is a platform designed not just to visualise data, but to provide the infrastructure governments, developers, and investors need to execute faster, more precise, and sustainable real estate strategies.

Scaling up

With operations live and early pilots underway with both private and public sector partners, pX is preparing for its next phase of growth. Strategic collaborations with municipalities, developers, and investment firms are expected to be announced in Q4 2025.

“The region is ready for this,” Mansour said. “There’s vision, there’s capital, and now, finally, there’s infrastructure. pX is here to unlock it.”