Dubai First-Time Home Buyer programme: Developer offers discounted pricing

Image credit: Dubai Media Office/Website

As Dubai strengthens its appeal to long-term residents, Wasl Group unveils new units aligned with the emirate’s housing strategy.

Dubai-based real estate developer Wasl Group has announced the launch of a new phase of its South Garden project, with a significant allocation for first-time home buyers. The release of residential units in Buildings D and E of the popular South Garden development supports the Dubai First-Time Home Buyer (FTHB) program, a Dubai Media Office report said.

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This move represents a strategic alignment with the Dubai Real Estate Strategy 2033, which aims to increase homeownership rates across the city. Wasl’s commitment reinforces its role as a key player in enabling more residents to enter the property market.

Strong demand expected following previous sellout

The new launch follows the rapid sellout of South Garden’s initial phase in 2024, when all units were snapped up within 48 hours. Buildings D and E offer a carefully curated mix of studios, and 1-, 2-, and 3-bedroom apartments in the heart of Wasl Gate, a freehold master community located in Jebel Ali.

Conveniently situated near Festival Plaza Mall and with direct access to the Dubai Metro, the development combines connectivity with tranquility. Amenities include a gated Zen Garden, underlining Wasl’s commitment to delivering peaceful, well-connected communities with long-term value for both residents and investors.

In collaboration with the Dubai Land Department (DLD) and the Dubai Department of Economy and Tourism (DET), Wasl is offering registered first-time buyers exclusive early access to the new units, along with incentives such as discounted pricing.

With a portion of units reserved for the general public, high demand is expected, especially from end-users. For first-time buyers, this represents a rare opportunity to purchase property in one of Dubai’s most promising freehold locations.

Developer builds on trust and purpose

“The fact that so many are choosing to buy their first home through Wasl speaks volumes,” said Mohamed Al Bahar, Director of Business Development at Wasl Group. “It reflects not only the strength of our communities, but also the trust we’ve built in offering quality, value, and opportunity in a competitive market.”

“With this launch, we’re reaffirming our role as a developer of purpose—supporting Dubai’s evolving housing needs while helping first-time buyers take a confident step onto the property ladder,” he added.