Leo & Loona takes family entertainment global with Bahrain debut

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Leo & Loona, one of the UAE’s fastest-growing edutainment brands, is accelerating its regional expansion with a bold step into Bahrain. In less than two years, the homegrown concept has grown from a single venue into a multi-location success story, attracting families and investors with its unique approach to play and learning. With three thriving locations in the UAE and new destinations planned across the GCC, Leo & Loona is reshaping the family entertainment landscape in the Middle East.

The brand’s first international venture will launch at Avenues Bahrain in early 2026, in partnership with Mabanee, one of the region’s leading real estate developers. Spanning 2,360 square metres, the new venue will be the largest family entertainment offering at Avenues Bahrain, marking a significant milestone in Leo & Loona’s regional rollout.

Since its debut at Dubai Festival City Mall, the brand has expanded into Yas Mall and Dalma Mall in Abu Dhabi, cultivating a loyal customer base. Repeat visitors now account for 60% of total footfall—up from just 20% in its first year—underscoring strong customer satisfaction and engagement. The regional edutainment sector is on a steady growth trajectory, with the MENA family entertainment market projected to exceed $1.68bn by 2027, growing at a CAGR of over 13.3 per cent.

What differentiates Leo & Loona is its alignment with the expectations of modern families. Today’s parents seek more than entertainment; they want experiences that nurture creativity, confidence, and values. The brand delivers through thoughtfully designed spaces, immersive educational zones, and play concepts that support children’s emotional and social development.

“This opening is not just a new milestone for Leo & Loona in the GCC, it is a statement,” said Elizaveta Rossiiskaia, GCC manager at Leo & Loona. “Our concept is truly one of a kind, not just in Bahrain or the Gulf, but on a global level. Leo & Loona is more than an entertainment venue for children. It is a family infrastructure project designed to meet the needs of both children and their parents. Our parks are spaces where families bond, children play and grow in a safe and enriching environment, and parents can relax, enjoy great food, and connect with friends or loved ones.”

“Each park we build is a custom designed space that takes months of personal involvement from our leadership team, from spatial layout to the curated play experiences,” Rossiiskaia added. “The quality, design, and variety of our edutainment zones are world class, and it is something we constantly hear from visitors who tell us there is nothing like this where they live. Expanding into Bahrain is a proud next step for us, and doing it with a developer who shares our vision of community and excellence makes it even more meaningful. We are excited to continue redefining what modern family spaces can be, one destination at a time.”

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Leo & Loona’s rapid rise has already been recognised by the industry. In 2025, it was named Best Family Attraction in the Middle East and Best Family Destination in the UAE by the International Travel Awards—honours typically reserved for long-established brands. The Arabian Best of the Best Awards also recognised Leo & Loona in the same categories, highlighting its role in elevating the region’s edutainment sector.

With Bahrain set as its first international launch and further GCC expansions in the pipeline, Leo & Loona is not just growing—it is redefining the future of family entertainment across the Middle East.