Ammar Alsoos

Launched in 2015 with only a handful of riyals in Riyadh, LikeCard set out to bridge the gap between consumers and paid digital services. Today, it stands as the region’s largest prepaid- and digital-voucher platform, processing more than 13 million transactions a year and serving over five million users. Headquartered in Dubai — with offices in Saudi Arabia, Oman, Bahrain, Jordan, Egypt, Turkey, and Kuwait — the company averages 80,000 purchase orders daily and partners with over 400 regional and international brands.

Guiding this ascent is Ammar Alsoos, LikeCard’s co-founder and CEO, who has steered the company from a self-funded start-up to a dominant digital-commerce force — without a single round of venture capital. Relying almost exclusively on local talent, he credits a loyal team — many of whom have been on the journey for the full 10 years —for “building something truly great for the region”.

The company’s commitment underpins a disciplined strategy of strong cash-flow management, laser-sharp product-market fit, and carefully paced expansion. LikeCard recorded about 20 per cent revenue growth in 2024 and is on track for 25 per cent in 2025, proof of a resilient model and growing consumer loyalty. A pivotal milestone came in 2025 with the launch in Turkey — its first non-Arab market —showcasing the platform’s adapt- ability and global potential.

By marrying a home-grown workforce with cross-border ambition, Alsoos keeps LikeCard at the forefront of regional fintech and positions it for its next chapter of innovation and growth.