Reef Luxury Developments’ Samer Ambar on innovations in outdoor living

Dubai’s real estate sector continues to evolve, driven by advancements in design, sustainability, and smart living solutions. Reef Luxury Developments is introducing climate-controlled sunken balconies — a patented feature designed to enhance year-round outdoor living.

With an investment of Dhs14bn by December 2025 and plans to develop 5,000 residential units across 30 projects, the company is focused on integrating technology-driven solutions into residential spaces.

With over a decade of industry experience, the developer is aligning its projects with the growing demand for sustainable and well-connected communities. It has invested Dhs40m in research and development to explore innovations that improve energy efficiency, comfort, and urban living standards.

In this interview, Samer Ambar, the company‘s CEO, shares insights into the company’s approach to real estate development, market challenges, and plans for 2025.

Tell us about the latest technology that you have launched in Reef Luxury Developments and how this innovation is changing preferences for customers for Real Estate in Dubai.

Our patented climate-controlled sunken balconies and winter gardens bring something unique to the Dubai real estate market in particular. These innovative features allow residents to enjoy outdoor living year-round, transforming the concept of luxury living in a city known for its extreme climate.

The sunken balconies provide a cool, comfortable outdoor space even during the hottest months, while our winter gardens offer a lush, serene environment that enhances residential life across all seasons.

Combining sustainability with modern luxury, these unique spaces redefine upscale living and attract buyers looking for something truly special.

What are the opportunities for Dubai’s real estate market this year? and How will Reef Luxury maintain its competitive edge in Dubai’s rapidly growing real estate market?

Dubai’s real estate market is thriving, marked by a unique mix of traditional charm and modern innovation. This year offers exciting opportunities, particularly in luxury and sustainable developments. We’re ready to embrace these opportunities with our innovative approach.

Our features like climate-controlled sunken balconies and winter gardens are more than just amenities; they’re a testament to our commitment to enhancing living spaces in harmony with the environment. As we expand, we’ll continue to focus on innovative solutions and luxury in our projects to cater to the diverse needs of our clients.

By staying true to our mission of innovation and sustainability, Reef is not just keeping up with Dubai’s dynamic market — we’re actively shaping its future, ensuring that our developments are as forward-thinking as the city itself.

What are your plans for the year, and what trends are you seeing in the luxury real estate sector in the UAE?

In 2025, we plan to launch various new luxury real estate projects across Dubai fast-growing communities. Our focus will be on delivering exceptional quality and enhancing construction speed without compromising our commitment to exceeding client expectations.

We are aligning with emerging trends in the luxury real estate sector, which include sustainable development, smart home technology, wellness-centric amenities, and personalised living spaces. These efforts aim to deliver unmatched value to our clients and stakeholders unparalleled value and redefining luxury living in the UAE.