ONE Development, Amr Diab introduce musical boutique hotel

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ONE Development, the UAE’s AI-driven boutique lifestyle property developer based in Abu Dhabi and Dubai has launched ONE/AD, an innovative endeavour set to disrupt the hospitality industry with the first musical-themed boutique hotel integrating AI, music and wellness.

Co-founded by ONE Development and the Arab entertainment icon Amr Diab, DO Boutique Hotels will feature a ‘bold’ design, wellness, evocative music and AI.

The launch of the new hotel chain by ONE/AD is seen as another step in support of both the UAE’s Tourism Strategy 2031 and those of the countries it is operating in, not only contributing to local and regional progress in the industry, but also boosting the economy by facilitating the attraction of increased investment.

ONE Development strengthens partnership with Amr Diab

“Our partnership with global legend Amr Diab is a bold step towards redefining the hospitality Industry,” said Ali Al Gebely, founder and chairman of ONE Development.

“DO Boutique Hotels introduces a completely new disruptive hotel chain in the UAE, seamlessly blending music, design and AI to create spaces where luxury meets inspiration.”

Al Gebely added: “Music has always been my way of connecting with people; this vision now reaches into hospitality. DO Boutique Hotels create inspiring spaces where innovation, culture and wellness meet, offering today’s travellers exclusivity, creativity and meaningful connections.”

DO Boutique Hotels: Music is a key element

Amr Diab, founder of DO Boutique Hotels, said: “Music has always been my way of connecting with people; this vision now reaches into hospitality.

“DO Boutique Hotels create inspiring spaces where innovation, culture and wellness meet, offering today’s travellers exclusivity, creativity and meaningful connections.”

DO Boutique Hotels, under the slogan “Live the Beat”, offers an aspirational holistic lifestyle, transforming ordinary moments into extraordinary experiences.

Each venue will serve as a vibrant hub of creativity and connection, according to the founders.