EtihadWE reveals new corporate identity

Etihad Water and Electricity (EtihadWE) has unveiled a new corporate identity as part of its ongoing commitment to sustainability, innovation and community empowerment.

The announcement was made during a ceremony held at the Al Zorah Golf Club, coinciding with the Etihad Golf Championship.

Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure and chairman of the EtihadWE Board, emphasised the company’s alignment with the UAE leadership’s vision for the energy and utilities sector.

“The company is on the right track to achieve its sustainability and expansion strategic objectives and fulfill the UAE leadership’s vision for the sector,” he said.

EtihadWE: A new look for the future

The company’s revamped logo, featuring vibrant blue and orange hues, symbolises the seamless and dynamic services provided by the utility.

The design reflects leadership and empowerment — core concepts driving the company’s strategy.

The event showcased EtihadWE’s milestones, including significant progress in Emiratisation, with UAE nationals comprising 80 per cent of its workforce and 70 per cent of leadership roles. Women represent 56 per cent of the company’s workforce, further demonstrating its dedication to empowerment and inclusivity.

EtihadWE’s new identity marks a significant step in its mission to lead the UAE’s utility sector toward a sustainable and technologically advanced future, while continuing to play a vital role in the nation’s developmental and economic goals.

Read: CEO Yousif Al Ali shares how EtihadWE is enabling sustainability