All eyes on Samsung as it readies to launch its S25 Ultra

The tech world’s eyes are on San Jose, California, as Samsung hosts its first Galaxy Unpacked event of 2025.

Scheduled for Wednesday evening, the event is already generating buzz with the anticipated reveal of the Galaxy S25 series and hints of new AI-driven technology. Here’s what you can expect from Samsung’s latest showcase and how to tune in.

How to watch Galaxy Unpacked 2025

The event kicks off at 10 pm UAE time and will be streamed live on Samsung’s YouTube channel and official website, giving fans a front-row seat to the company’s announcements. You can watch events unfold on the link below.

---

What’s on the horizon at Galaxy Unpacked?

1. Galaxy S25 series

Samsung’s flagship Galaxy S25 lineup is poised to steal the show, introducing three models: Galaxy S25, S25 Plus, and S25 Ultra. Each promises new technology and design enhancements.

• Galaxy S25: The base model features the advanced Snapdragon 8 Elite chipset, Qi2 wireless charging, and enhanced AI functionalities. A refreshed design is also expected, building on the sleek aesthetics of its predecessor. Pre-orders are anticipated to go live immediately, with a release date rumoured for February 7.
• Galaxy S25 Plus: A step up from the standard version, the S25 Plus will boast a larger screen, bigger battery, and faster wired charging – making it an attractive option for users who crave more screen real estate without opting for the Ultra.
• Galaxy S25 Ultra: Samsung’s pinnacle offering will take the flagship concept to new heights. Featuring an ultrawide camera with higher resolution, premium materials, and top-tier specifications, the S25 Ultra is set to redefine the non-foldable smartphone market in 2025.

2. One UI 7

The Galaxy S25 series will debut with One UI 7, Samsung’s latest software innovation based on Android 15. It introduces the “Now Bar,” an intuitive feature aimed at simplifying notifications and task management. Combined with new Galaxy AI tools, One UI 7 is designed to deliver a smarter, more personalised user experience.

3. Galaxy AR: Project Moohan

While smartphones take centre stage, Samsung’s foray into augmented reality might make waves too. The long-teased Project Moohan AR headset could finally take a bow. Developed in collaboration with Google and Qualcomm, the headset is expected to mark Samsung’s bold entry into the AR market, with the event serving as an ideal platform for its unveiling.

Samsung is a global powerhouse in consumer electronics, with its reach spanning over 180 countries and a product portfolio that caters to diverse markets.

From its flagship Galaxy smartphones to its pioneering smart home devices and cutting-edge semiconductor technology, the South Korean giant has consistently set industry benchmarks. Leveraging its innovation-driven strategy and robust supply chain, Samsung commands a leading position in markets such as the UAE, where it caters to tech-savvy consumers who are increasingly demanding the latest in connectivity and AI-driven solutions.