ADIO, NIP Group ink multi-year partnership to boost esport growth

The Abu Dhabi Investment Office (ADIO) has entered a multi-year partnership with NIP Group, a leading gaming and esports company, to accelerate growth in the gaming, media, and entertainment sectors in Abu Dhabi.

The five-year agreement will see NIP Group establish its global headquarters in Abu Dhabi, contributing to the local workforce in the esports and gaming industries.

The partnership also involves the expansion of NIP Group’s operations across several key business verticals in the region, including esports operations, creative studios, game publishing, as well as events and talent management.

ADIO, NIP Group to develop comprehensive esport, gaming strategy

As part of the collaboration, ADIO will work directly with NIP Group to develop a comprehensive gaming and esports strategy, leveraging Abu Dhabi’s strategic location and resources to create a thriving local gaming ecosystem capable of producing innovative digital entertainment solutions for a global audience.

A central feature of the partnership will be the establishment of a local esports academy, along with the creation of creative studios dedicated to the development of games that reflect Abu Dhabi’s cultural identity.

The partnership will also focus on producing new intellectual property, including “Made in Abu Dhabi” content featuring Al Ain and Al Dhafra, which will be registered locally to further solidify Abu Dhabi’s position as a hub for innovation.

The agreement also includes a strong emphasis on talent development. NIP Group plans to launch an internship program for UAE Nationals, alongside educational and mentorship initiatives and a global exchange programme.

These initiatives are expected to play a key role in advancing the broader economic goals of Abu Dhabi, contributing to the development of a resilient, knowledge-based economy.

Badr Al-Olama, director-general of ADIO, commented, “Welcoming NIP Group to Abu Dhabi marks a significant milestone in this endeavour, and we look forward to jointly shaping a vibrant future for the esports and gaming sector in the region and beyond.”

Hicham Chahine, co-CEO of NIP Group, said, “We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarters that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership.”

Mario Ho, chairman and co-CEO of NIP Group, added, “This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent.

“By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”