The UAE Lottery, Takalam unveil responsible gaming initiative

The Game, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam, a leading AI-powered mental wellbeing platform, to support individuals at risk of developing unhealthy gaming behaviours.

The entities have launched a dedicated mini-site, featuring valuable resources such as videos, articles, and unlimited free online counselling and coaching sessions.

This partnership aims to provide participants with comprehensive tools and personalised support for responsible gaming.

Takalam’s confidential, user-friendly platform addresses mental health needs and helps individuals manage behavioural challenges while making informed decisions.

James Boyles, group director for Responsible Gaming, at The UAE Lottery, said: “We are proud to collaborate with Takalam to further our commitment to players’ wellbeing and responsible gaming. This partnership underscores our dedication to providing players with access to mental health resources and fostering a safe, supportive lottery environment for all.”

Read: UAE’s first regulated lottery draw launches, Dhs100m up for grabs

The UAE Lottery encourages responsible gaming

Recognising the importance of participant education in fostering responsible gaming, The Game has implemented a range of preventive measures and strategies designed to identify at-risk individuals early and provide necessary interventions before gaming behaviour becomes problematic.

These include age restrictions, self-exclusion programmes, awareness campaigns, and geo-fencing. The initiatives aim to equip participants with the knowledge and resources they need to make informed decisions and cultivate healthy gaming habits.

“At Takalam, we were happy to respond to The UAE Lottery’s call to support their mission in promoting wellbeing within the lottery industry. This initiative underscores the importance of recognising when gaming begins to negatively impact mental wellbeing and offers support to help individuals regain balance. Takalam is committed to providing tools that proactively address mental health issues within various communities to create a healthier environment where mental health support is destigmatised and accessible,” said Khawla Hammad, founder and CEO of Takalam.

If participants have concerns or questions about their own gaming patterns, Takalam offers a safe space for everyone, without the fear of compromising one’s privacy or confidentiality.

Click here for more information on The Game’s Responsible Gaming initiatives.