50 years and counting: What Jumbo’s next chapter entails

UAE-based electronics retail giant Jumbo has consistently contributed to shaping the UAE’s dynamic retail landscape. Since its inception in 1974, Jumbo has led the way in electronics retail in the country.

As one of the founding sponsors of the Dubai Shopping Festival (DSF) and a key supporter of its 1996 launch event, Jumbo played a pivotal role in shaping the UAE’s vibrant shopping culture, transforming it from a simple transaction into an engaging experience.

Five decades later, Jumbo continues to serve as a trusted advisor and go-to destination for customers across the UAE. Today, the brand’s omnichannel network combines in-store expertise with the convenience of Jumbo.ae, providing a seamless blend of online and offline service.

One of the earliest and most significant milestones for Jumbo was its partnership with Sony. A crowning achievement of this collaboration occurred in 1982 when Jumbo shipped 44,000 Sony colour TVs to broadcast the Asian Games in India, enhancing the viewing experience with high-quality visuals and solidifying Jumbo’s reputation as a trusted distributor of premium
consumer electronics.

One-stop experience in every store

At Jumbo’s 17 stores across the UAE, customers find more than just products; they gain access to a team of experts who recommend the right solutions. Jumbo managed flagship locations, like the Sony store in Dubai Mall and specialised Dyson kiosks, offer immersive experiences for customers. The same commitment to quality extends online through Jumbo.ae, and with Jumbo managing e-commerce platforms for brands like Sony and Dyson, customers can access this expertise from home.

As the largest partner for du, Jumbo also supports connectivity needs with 34 stores and a dedicated telesales team, making sure customers are well-equipped and connected across the UAE.

A full suite of after-sales care

The customer relationship doesn’t end at the point of sale. Jumbo Serve offers premium after-sales support through the UAE’s largest electronics service network.

With 13 service centres and a team of engineers, Jumbo Serve handles everything from repairs to upgrades, installations, and smart home setups.

Covering over 40 global brands, this extensive support network ensures that customers have reliable, top-tier service for years after their initial purchase.

Jumbo is also committed to catering to customers’ ongoing needs through Jumbo Services, which extend beyond traditional after-sales care. This includes Jumbo Salama, an extended warranty programme designed to provide customers with extra peace of mind for their purchases.

Customers can also avail of the Trade-In Programme, which allows them to exchange their old devices for newer models, offering an easy upgrade path to the latest technology.

Bringing smart homes to life

Another key element of the brand portfolio, Jumbo Unwired provides a complete smart home experience. Featuring a range of products from leading brands like Sony, Amazon, Bose, Dyson, Xiaomi and Eufy, Jumbo Unwired offers end-to-end support that includes personalised assessments, expert recommendations, and hands-on installations. Customers can trust Jumbo Unwired to bring intelligent, connected solutions into their homes, turning them into seamless, smart living spaces.

The future of Jumbo Retail

Jumbo’s focus remains on delivering exceptional customer experiences both in-store and online. Plans are underway to expand the number of stores across the UAE and GCC, venture beyond electronics retail and get into new business lines, and strengthen the service offerings thereby continuing to build on its operational expertise and customer service journey.

Meanwhile, Jumbo.ae, the brand’s e-commerce platform, is poised to provide the same personalised, high-quality experience as its physical stores, ensuring customers receive trusted advice and seamless support at every touchpoint.

The future-forward brand is poised to expand towards new horizons, offering the UAE more ways to experience the best in electronics and service.