Path to Forward: ADGM reveals its new brand

Image: ADGM

In celebration of its ninth anniversary, ADGM (Abu Dhabi Global Market) has introduced its new brand, ‘Path to Forward’.

The rebranding signals ADGM’s aspirations for continued growth and marks a strategic phase in the financial centre’s journey as it heads into its 10th year.

Founded in 2015, ADGM has established itself as a trusted and future-focused hub that facilitates secure, transparent, and business-friendly operations.

With more than 2,000 entities, including 231 financial services firms, ADGM remains the MENA region’s only financial centre applying English Common Law directly.

ADGM’s reach and influence have expanded significantly in recent years, with highlights such as the landmark expansion into Al Reem Island and the successful launch of Abu Dhabi Finance Week (ADFW), which brought international attention to the emirate’s robust financial ecosystem.

ADGM gets a new logo

As part of the new brand, ADGM has also introduced a redesigned logo, incorporating the sun motif from its original emblem.

The updated design emphasises growth, optimism, and the centre’s role as a bridge between East and West. Inspired by Arabic script, the emblem reflects both connectivity and ADGM’s function as a guiding star for businesses, supporting their journey along the ‘Path to Forward.’

Ahmed Jasim Al Zaabi, chairman of ADGM, highlighted the new brand’s message as an indicator of ADGM’s progress and its role in driving the Emirate’s economic diversification strategy.

“Path to Forward encapsulates ADGM’s commitment to being a trusted, dynamic, and sustainable financial centre, focused on the future. It represents both our achievements and where we are headed as a global hub,” he said.

Driving sustainable economic growth

Under Al Zaabi’s leadership since 2021, ADGM has spearheaded a range of initiatives that enhance Abu Dhabi’s attractiveness for international firms and investors. The ‘Path to Forward’ aligns with Abu Dhabi’s economic vision, particularly through ADGM’s focus on high-growth sectors such as technology, sustainable finance, and asset management.

With a 226 per cent increase in assets under management in H1 2024, the financial centre is increasingly influential, drawing businesses looking for innovation-driven, future-ready solutions.

Read: ADGM says company registrations up 31% in H1 2024

“Our progress,” Al Zaabi noted, “is about more than building a financial centre—it’s about defining the future of finance in the region and beyond.”

Roadmap for innovation and the Falcon Economy

As Abu Dhabi pursues its diversification goals, ADGM’s ‘Path to Forward’ will guide its continued development, positioning the emirate as a global financial leader.

The brand represents its role in supporting the Falcon Economy and fostering sustainable growth across emerging industries, from green finance to digital transformation.

Looking forward, the financial centre aims to catalyse new opportunities, supporting the UAE’s goal to increase non-oil GDP and solidify its standing as a destination for global financial trends.

Al Zaabi affirmed the financial centre’s future commitment: “Our vision is to create an interconnected, resilient, and inclusive financial ecosystem that stands at the forefront of global finance.”