Telecom giant du revamps b2b portfolio, unveils new sub-brands

Telecom and digital services provider du has announced a major overhaul of its business-to-business (B2B) portfolio, aimed at redefining digital possibilities for enterprises nationwide.

The new structure introduces two key sub-brands, du Tech and du Infra, joining the existing du Business to deliver a comprehensive suite of digital transformation solutions beyond traditional telecom services.

This strategic overhaul positions du as a key player in the UAE’s digital transformation journey, providing tailored, end-to-end solutions that meet a wide range of business and governmental needs.

A transformative b2b approach

As part of its expanded offering, du Business will continue to provide best-in-class 5G and fibre connectivity, serving as the backbone of businesses’ digital journeys. With a focus on driving productivity, agility, and growth, du Business helps organisations thrive in an increasingly competitive and digital-first market.

However, the launch of du Tech and du Infra marks the next step in du’s transformation.

These sub-brands represent a shift towards a more holistic approach to digital services, with du Tech at the forefront of advanced ICT solutions, and du Infra optimising network operations for both businesses and government entities.

du Tech will drive digital transformation

du Tech is positioned as the UAE’s leading digital transformation enabler, designed to meet the complex and evolving needs of modern enterprises. With a strong focus on sectors like government, large enterprises, and SMEs, du Tech offers an array of innovative services aimed at future-proofing businesses. These include:

• Data centres
• Hybrid cloud solutions
• Cybersecurity
• Internet of things (IoT)
• Artificial intelligence (AI)
• Blockchain solutions

By combining these services, du Tech aims to ensure a sustainable, secure, and agile future for UAE enterprises, in line with the nation’s ambitious digital vision.

du Infra aims to ensure secure and seamless data flow

While du Tech focuses on enabling transformation through ICT, du Infra addresses the critical need for secure and efficient infrastructure. It offers advanced network solutions that optimise data flow, making it easier for organisations to innovate and operate efficiently.

From robust network infrastructure to secure cloud services, du Infra is designed to support businesses and government agencies as they navigate the complexities of the digital age, ensuring that all digital initiatives are underpinned by a reliable and trusted network.

Fahad Al Hassawi, CEO of du, emphasised the company’s evolution beyond traditional telecom services. “Today, du is more than just a connectivity provider. We are moving beyond our core to become an integrated digital services enabler. Our transformative portfolio of operating sub-brands — du Business, du Infra, and du Tech — represent our commitment to leading the digital transformation journey in the UAE,” he said.

Al Hassawi added, “From elevating connectivity and enhancing digital lifestyles to providing managed service excellence and empowering organizational evolution through ICT solutions, our portfolio is designed to lead the way in a digitally woven future. At du, we are not just participating in the UAE’s digital-driven future; we are actively shaping it.”

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