AD Ports’ Noatum enters Egypt market; acquires Safina Shipping Services

Image: Noatum/ Ad Ports Group

Noatum, a subsidiary of AD Ports Group, has acquired a majority stake in Safina BV, a maritime agency and cargo services provider in Egypt and across the Middle East.

The acquisition is expected to be finalised in Q3 2024.

This strategic move marks a significant milestone for Noatum Maritime as it strengthens its foothold in the Mediterranean and Middle East regions.

The acquisition of Safina aligns with the company’s broader expansion strategy, following its recent entry into the Turkish market and the signing of concession agreements by AD Ports Group for the management of cruise and Ro-Ro terminals in Egypt’s key ports, including Safaga, Hurghada, Sharm El Sheikh, and Sokhna.

Safina, with over four decades of experience, is a prominent player in Egypt’s maritime industry, providing comprehensive agency services to the metals, minerals, and fertilisers sectors.

The company operates from six strategic locations, including its Cairo headquarters, and services 15 Egyptian ports, covering both the Mediterranean and Red Sea regions.

Noatum expands presence across the region

Terry Gidlow, CEO of Noatum Maritime, stated, “The move enhances our presence in key markets and enables us to strengthen our service offering across Egypt, the Middle East, and North Africa. By leveraging Safina’s local expertise, we aim to optimise our operations, strengthen customer relationships, and drive sustainable growth.”

Safina will be rebranded as Noatum Maritime Egypt. The company’s founders will retain a minority stake and continue to support its growth under the new brand.

AD Ports Group has a presence in over 50 countries and an extensive portfolio that includes 33 terminals.

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