Chitrangada Singh joins Danube’s Milano as brand ambassador

UAE’s Danube Group has roped in Bollywood actress Chitrangada Singh as the new brand ambassador for their Milano range of products. The brand revealed the collaboration with Singh, through their social media accounts, on LinkedIn and Instagram.

Singh is known for her roles in Indian movies such as Hazaaron Khwaishein Aisi, Soorma, and Bob Biswas.

The Milano Italy by Danube brand, is a complete range of sanitary-ware, electrical products, tiles, water purifier and hardware fittings.

The post added the initiative has been launched by the group’s vice chairman Anis Sajan.

Additionally, Singh has appeared in previous collaborations with Danube group founder and chairman Rizwan Sajan, for promoting their real estate offerings in the UAE.

Sajan, while speaking to Gulf Business, had explained his belief in the power of marketing, “Marketing is the most effective way to boost brand visibility and sales, especially in Dubai. Nowadays, social media stands out as the best owned marketing tool.”

“Currently, we’re putting in our best foot forward to promote Danube Properties and we’ve been trying multiple mediums and platforms. You name it, we’ve done it. Danube Properties is reaching new heights, quite literally, every day,” he said.

 

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The group has a long history of collaborations with Bollywood stars such as Salman Khan, Sanjay Dutt and Sushmita Sen.

Sajan, also known as the 1 per cent Man, began his entrepreneurial journey in the UAE by sourcing building materials, followed by an expansion into home retail to constructing residential real estate projects across the UAE.

Read: Rizwan Sajan: From Dubai’s 1% Man to 101 levels