U by Emaar loyalty programme now covers these Bahrain hotels

U by Emaar, the loyalty programme of Emaar Properties, has announced its expansion to Bahrain, introducing two premium beachfront properties to its members.

The new additions, Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain will allow members to earn and redeem Upoints, the programme’s exclusive currency.

Address Beach Resort Bahrain offers direct access to the Marassi Galleria Mall.

On the other hand, Vida Beach Resort Marassi-Al-Bahrain marks the debut of the Vida Hotels and Resorts brand in the kingdom.

Read: Emaar unveils The Heights Country Club & Wellness in Dubai

Benefits offered to U by Emaar members

Members of U by Emaar will enjoy a range of exclusive benefits and rewards at these new properties. These perks include room upgrades, late check-out, dining discounts, spa savings, and members-only experiences.

Additionally, members can earn Upoints for every stay and expenditure at the hotels, which can be redeemed for complimentary nights, dining experiences, and spa treatments across all participating venues in the region.

The loyalty programme offers four tiers of membership – Black, Silver, Gold, and Platinum – each offering progressively higher levels of privileges and perks. This tiered system ensures that every member receives a tailored and rewarding experience aligned with their lifestyle preferences.

Mark Kirby, head of Emaar Hospitality Group, expressed his enthusiasm about the expansion: “We are delighted to expand U by Emaar to Bahrain, one of our key markets in the region. We welcome our members to experience two exceptional hotels that reflect our commitment to excellence and innovation.

“U by Emaar is designed to reward our loyal guests with unmatched benefits and rewards that enhance their lifestyle and well-being. We look forward to welcoming our members to Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain, offering them memorable and rewarding stays.”

U by Emaar is free to join and open to anyone over the age of 18.