Qiddiya City megaproject brand unveiled by Saudi Crown Prince

Saudi Arabia’s Prince Mohammed bin Salman, who is also the country’s prime minister and chairman of the Board of Directors of the Qiddiya Investment Company (QIC) launched the urban design for the city of Qiddiya and Qiddiya’s brand, according to state run news agency, Saudi Press Agency (SPA).

The Crown Prince stated the city of Qiddiya will become, in the near future, the foremost global destination in the fields of entertainment, sports, and culture. It was revealed that the branding for Qiddiya will adopt as its main motif the concept of “play,” based on decades of research showing this to be vital for cognitive development, emotional expression, social skills, creativity and physical health.

The megaproject is expected to have a positive impact on the kingdom’s economy and its international standing, enhancing Riyadh’s strategic position and contributing to its economic growth. It aims to improve the quality of life, making Riyadh one of the top 10 economies globally.

The Crown Prince added that this qualitative investment in the city of Qiddiya is a cornerstone of the Saudi Vision 2030, which aims to diversify the kingdom’s economy, creating thousands of job opportunities for the ambitious Saudi youth.

Work on the Qiddiya project, in the form of about SAR10bn($2.7bn) invested in construction projects, began in 2019, reported SPA.

Qiddiya City

Qiddiya’s first offering will be Qiddiya City, a one-of-a-kind destination located on the outskirts of Riyadh, that promises endless fun and excitement for its residents and visitors through unrivalled offerings in entertainment, sports, culture, and urban living.

With 60,000 buildings in an overall area of 360 square kilometres , it will eventually host over 600,000 residents.

Additionally, Qiddiya City expects to attract an anticipated 48 million visits per year with its never-built-before array of world-class attractions and venues.

Qiddiya City is expected to create over 325,000 job opportunities, yielding a nominal GDP of SAR135bn per annum.

Located 40 minutes from Riyadh centre and overlooking the stunning cliffs of the formidable Tuwaiq mountains, Qiddiya City will include a gaming and esports district which will become a global hub for competitions, a speed park track, golf courses, a massive water theme park, and Six Flags Qiddiya.

The city will also feature a multipurpose stadium. Qiddiya City’s unparalleled proximity and concentration of sports, culture and entertainment experiences all in one place – some of which will be launched in the coming months – will make it a globally unique destination.

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