Riyadh Air unveils permanent dual-livery at Dubai Airshow

Riyadh Air, Saudi Arabia’s new national airline, which is wholly owned by the Public Investment Fund (PIF), unveiled the second of its permanent dual-livery designs at the Dubai Airshow 2023.

Riyadh Air livery showcases Saudi heritage

The unveiled livery will see Riyadh Air aircraft adorned in a lavender and indigo paint featuring a feather-like design near the rear of the fuselage, and ‘Riyadh Air’ written in English and Arabic and the airline’s trademark logo on the tail, engines, and aircraft underbelly.

The design continues Riyadh Air’s indigo theme with striking lines inspired by the twisting canopies of traditional Bedouin tents and elegant curves of Arabic calligraphy, noted the airline in its statement. “The bold new look features a sweeping cockpit window design, with the indigo signature theme contrasted beautifully against a light unique iridescent fuselage that reflects purity and the future-focused vision of Saudi Arabia”, said Riyadh Air.

Today marks a moment to remember. We celebrated the next chapter at home first for #RiyadhAir. We are thrilled to introduce our second livery — in an iconic iridescent shade. ??#FutureTakesFlight pic.twitter.com/cOizlHfRDt

— Riyadh Air (@RiyadhAir) November 12, 2023

The airline unveiled its first livery at the Paris Airshow in June this year having previously received its IATA Airline Designator Code (RX) as well as signing a major deal for 90 GEnx engines to power its fleet following a significant order of up to 72 Boeing 787-9 Dreamliners made in March.

The airline is scheduled to take to the skies in 2025.

Tony Douglas, CEO, Riyadh Air, said the second livery is another statement of intent from the new airline, “As the largest start-up in commercial aviation in decades we are delighted to unveil to the world Riyadh Air’s second livery which will be unmistakable when it takes to the skies in 2025 as we become one of the first international carriers to have permanent dual-liveries on an active fleet.”

“Following our initial launch in March we have had exceptional progress hitting a number of major milestones for the brand through an obsessive eye for detail, digital-native mindset and commitment to embracing the industry’s sustainability best practices. We revealed our first livery reveal to global acclaim, announced fleet orders for our wide body aircraft and signed several ground-breaking new partnerships. This iconic second livery is the latest milestone for Riyadh Air as we shape and disrupt the future of air travel and aviation, with many more things to come,” he added.

Alongside the much-anticipated unveiling of the latest livery design, Riyadh Air will host guests, partners, stakeholders and VIPs at its 350sqm pavilion at Dubai Airshow.

Riyadh Air’s Dubai Airshow presence include:

Riyadh Air signed a Memorandum of Understanding with Lucid Motors at the Dubai Airshow. The airline said the MoU is the first innovative partnership between luxury EV manufacturer Lucid Group and Riyadh Air which are aligned towards a shared vision for the future of sustainable transportation for targeted guests and travellers.

At the its pavilion, Lucid Air cars wrapped in the fresh Riyadh Air livery are on display while three mobilised Lucid Air cars will transport visitors to and from the Dubai Airshow.

If you think technology can’t break new ground, think twice.

Introducing our pioneering new partnership with @LucidMotors, as we unite with a shared vision to drive innovation and sustainability into the future.#FutureTakesFlight #DAS23 #RiyadhAir pic.twitter.com/30MzRwx1R0

— Riyadh Air (@RiyadhAir) November 13, 2023

Adding to its digital experience, the airline has set up an immersive football digital experience alongside Atlético de Madrid as part of a multi-year partnership signed earlier this year between Riyadh Air and the Spanish footballing giant.

The Dubai Airshow 2023 is taking place from November 13-17 at Dubai’s Al Maktoum International Airport (DWC) and features over 1400 exhibitors from 48 countries, along with over 180 of the world’s most advanced commercial, private and military aircraft on display.

Riyadh Air to contribute to Vision 2030

Launched in March 2023 by Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and chairman of the Public Investment Fund (PIF), the airline aims to become the world’s most forward-thinking carrier by embracing the best sustainability practices, elevating air travel and setting a new standard for reliability, comfort, and hospitality.

It is working towards realising the country’s Vision 2030 goals, and is creating a network of more than 100 destinations between Saudi Arabia and the world. The carrier expects to contribute to the kingdom’s non-oil GDP growth by upto $20bn. Furthermore, the airline’s operations are anticipated to directly and indirectly create over 200,000 new jobs globally and locally.