Elite Rentals: Offering a luxurious way to travel in Dubai

Dubai is a city full of superlatives. From the tallest building in the world to the largest tube water slide to the largest shopping mall in the Middle East, there are always new things to see and do.

What better way to explore the city’s attractions than cruising in style? “Whether you are in Dubai for business or leisure, you deserve the best of the best when it comes to transportation, and that’s what Elite Rentals offers,” said owners Julian and Kristan de Graaf.

The company offers world-class transportation, providing an unparalleled experience that guarantees convenience and luxury. With an ever-expanding fleet of more than 67 super and luxury cars, the company has every type of car for all kinds of travellers.

“No matter the purpose, a trip to the Middle East’s largest metropolis can’t be complete without experiencing it from behind the wheel of one of our world-class vehicles,” added the de Graaf brothers.

Be it an extravagant Lamborghini, a luxurious Ferrari, a stylish Rolls-Royce, or a classy McLaren, Elite Rentals has it all.

Elite Rentals: Brothers behind the business

A small family-owned company started by the two brothers from Amsterdam, Elite Rentals has taken off exponentially since they opened their doors, and with good reason. The company’s founders are ambitious entrepreneurs and risk- takers willing to adapt their business model and continuously innovate.

The brothers have both been named young entrepreneurial talents in the Middle East several times by different authorities and earned recognition from many for their fast-paced growth and offerings in the city.

The de Graafs didn’t succeed overnight. Their success stems from previous losses in Kristan’s past ventures in the sports betting space. At one point, Kristan was making a killing in the space, raking in over 100,000 dollars per sports bet.

Driven by a need to succeed even further, he devised a way to structurally scale up the profits, which led him to trouble. Luckily, he quickly put his life in order and moved to Dubai. That’s where the idea of an exclusive car rental came from, and he’s now glad things worked out as they did.

Adding more offerings

Initially, Elite Rentals only offered car rentals. However, the business has since expanded and grown quickly as more travellers find their way into the Middle East’s largest metropolis. In addition to providing top-of-the-line vehicles, the company also offers elite yacht charters.

The company currently has 27 superyachts available as part of their offering. New models are added whenever they are launched just like it’s done with the cars they offer.

The de Graaf siblings say they’re just getting started as they set their sights on taking over Dubai, one car and yacht at a time. They expect to have a supercar fleet of at least 200 supercars in Dubai by 2025 and an equally impressive fleet of yachts.

In the meantime, the brothers are working on some other large projects they believe will impact Dubai’s business landscape as their first business has. “We are living our best lives and winning awards in multiple spaces as we do that,” they said.